Brandwave

How popular isSteelcase in search?

In August 2026, there were an estimated 640 branded searches for Steelcase in New Zealand which is down 16.9% over the last 11 months. Steelcase holds 10.8% estimated Share of Search among New Zealand ergonomic office chair brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Herman Miller76.1%
  2. Steelcase10.8%
  3. Buro8.9%
  4. Humanscale3.4%
  5. Ergohuman0.84%
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Which ergonomic office chair brands compete with Steelcase?

Steelcase against ergonomic office chair brands in New Zealand, by month

Share of Search by month for Herman Miller, Steelcase, Buro, Humanscale. The figures are in the table below the chart.

View monthly share of search table
MonthHerman MillerSteelcaseBuroHumanscaleErgohuman
Oct 202571.9%13.8%10.4%3%0.9%
Nov 202573%13.3%10.5%2.6%0.49%
Dec 202573.8%14.8%8.4%2.2%0.73%
Jan 202675.2%11.8%9.9%2.5%0.56%
Feb 202668.6%19%9.7%2.1%0.56%
Mar 202676.8%11.4%9.1%2%0.77%
Apr 202670.8%18.1%8%2.4%0.7%
May 202665.3%23.1%7.8%3.4%0.4%
Jun 202673.4%12.7%9.2%3.4%1.3%
Jul 202672.3%14.2%8.9%3.9%0.77%
Aug 202676.1%10.8%8.9%3.4%0.84%
Sep 2026—————

  1. 1.Herman Miller

    76.1%

    held 1st · 4.5K estimated branded searches · -3.4% vs prior month · +3.9 points

  2. 2.Steelcase

    10.8%

    held 2nd · 640 estimated branded searches · -30.4% vs prior month · -3.4 points

  3. 3.Buro

    8.9%

    held 3rd · 530 estimated branded searches · -8.6% vs prior month · 0 points

  4. 4.Humanscale

    3.4%

    held 4th · 200 estimated branded searches · -20% vs prior month · -0.5 points

  5. 5.Ergohuman

    0.84%

    held 5th · 50 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between Steelcase and its closest rivals

How has branded search demand for Steelcase changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Steelcase in New Zealand fell from 770 to 640.
  • Across the 11 months ending August 2026, Steelcase’s estimated Share of Search among ergonomic office chair brands in New Zealand decreased from 13.8% to 10.8%.
  • Across the 11 months ending August 2026, Steelcase’s estimated Share of Search among ergonomic office chair brands in New Zealand peaked at 23.1% in May 2026 and was lowest at 10.8% in August 2026.

How did search popularity change for New Zealand ergonomic office chair brands in August 2026?

  1. In August 2026, Herman Miller gained estimated Share of Search among ergonomic office chair brands in New Zealand, from 72.3% to 76.1%.

  2. In August 2026, Steelcase lost estimated Share of Search among ergonomic office chair brands in New Zealand, from 14.2% to 10.8%.

  3. Estimated monthly branded searches for Humanscale in New Zealand rose 17.6% over 11 measured months, from 170 to 200 in August 2026.

Which gaming and office chair brands compete with Steelcase?

Steelcase against gaming and office chair brands in New Zealand, by month

Share of Search by month for Secretlab, Herman Miller, Corsair, Steelcase, DXRacer. The figures are in the table below the chart.

View monthly share of search table
MonthSecretlabHerman MillerCorsairSteelcaseDXRacer
Oct 202536.6%32%20.8%6.1%4.5%
Nov 202536.4%31.6%22.5%5.8%3.8%
Dec 202531.8%29.2%29.1%5.9%4%
Jan 202631.6%34.9%24.3%5.5%3.7%
Feb 202633.6%34%19.7%9.4%3.3%
Mar 202632.7%39.2%19.3%5.8%2.9%
Apr 202634.7%34%20.1%8.7%2.5%
May 202643.5%27.3%16.8%9.6%2.7%
Jun 202645.3%29.9%16.9%5.2%2.7%
Jul 202649.1%26.8%15.6%5.3%3.3%
Aug 202641.5%30.9%19.4%4.4%3.9%
Sep 2026—————

  1. 1.Secretlab

    41.5%

    held 1st · 6.1K estimated branded searches · -29% vs prior month · -7.5 points

  2. 2.Herman Miller

    30.9%

    held 2nd · 4.5K estimated branded searches · -3.4% vs prior month · +4.1 points

  3. 3.Corsair

    19.4%

    held 3rd · 2.8K estimated branded searches · +4% vs prior month · +3.8 points

  4. 4.Steelcase

    4.4%

    held 4th · 640 estimated branded searches · -30.4% vs prior month · -0.9 points

  5. 5.DXRacer

    3.9%

    held 5th · 570 estimated branded searches · 0% vs prior month · +0.6 points

Compare search popularity between Steelcase and its closest rivals

How has branded search demand for Steelcase changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Steelcase’s estimated Share of Search among gaming and office chair brands in New Zealand decreased from 6.1% to 4.4%.
  • Across the 11 months ending August 2026, Steelcase’s estimated Share of Search among gaming and office chair brands in New Zealand peaked at 9.6% in May 2026 and was lowest at 4.4% in August 2026.

How did search popularity change for New Zealand gaming and office chair brands in August 2026?

  1. In August 2026, Herman Miller gained estimated Share of Search among gaming and office chair brands in New Zealand, from 26.8% to 30.9%.

  2. In August 2026, Corsair gained estimated Share of Search among gaming and office chair brands in New Zealand, from 15.6% to 19.4%.

  3. In August 2026, DXRacer gained estimated Share of Search among gaming and office chair brands in New Zealand, from 3.3% to 3.9%.

  4. In August 2026, Secretlab lost estimated Share of Search among gaming and office chair brands in New Zealand, from 49.1% to 41.5%.

  5. In August 2026, Steelcase lost estimated Share of Search among gaming and office chair brands in New Zealand, from 5.3% to 4.4%.

How is Steelcase measured?

Brandwave collects information about searches that people make online using Steelcase’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • steelcase
  • steelcase amia
  • steelcase chair
  • steelcase chair ergonomic
  • steelcase com
  • steelcase desk chair
  • steelcase gaming chair
  • steelcase gesture
  • steelcase gesture chair
  • steelcase gesture desk chair
  • steelcase gesture ergonomic chair
  • steelcase gesture ergonomic office chair
  • steelcase near me
  • steelcase nz
  • steelcase series 1

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How the Brand Demand Index is measured

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