Brandwave

Ergonomic office chair brands in New Zealand:Which brands are most popular in search?

In August 2026, Herman Miller was the most searched among ergonomic office chair brands in New Zealand, with an estimated 4.5K branded searches and 76.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Herman Miller76.1%
  2. Steelcase10.8%
  3. Buro8.9%
  4. Humanscale3.4%
  5. Ergohuman0.84%

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Share of SearchLeaderboard

Compare the ergonomic office chair brands New Zealand workers and offices sit on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ergonomic office chair brands in New Zealand, by month

Share of Search by month for Herman Miller, Steelcase, Buro, Humanscale. The figures are in the table below the chart.

View monthly share of search table
MonthHerman MillerSteelcaseBuroHumanscaleErgohuman
Oct 202571.9%13.8%10.4%3%0.9%
Nov 202573%13.3%10.5%2.6%0.49%
Dec 202573.8%14.8%8.4%2.2%0.73%
Jan 202675.2%11.8%9.9%2.5%0.56%
Feb 202668.6%19%9.7%2.1%0.56%
Mar 202676.8%11.4%9.1%2%0.77%
Apr 202670.8%18.1%8%2.4%0.7%
May 202665.3%23.1%7.8%3.4%0.4%
Jun 202673.4%12.7%9.2%3.4%1.3%
Jul 202672.3%14.2%8.9%3.9%0.77%
Aug 202676.1%10.8%8.9%3.4%0.84%
Sep 2026—————

This month’s ranking, August 2026

  1. held 1st · 4.5K estimated branded searches · -3.4% vs prior month · +3.9 points

  2. 2.Steelcase

    10.8%

    held 2nd · 640 estimated branded searches · -30.4% vs prior month · -3.4 points

  3. 3.Buro

    8.9%

    held 3rd · 530 estimated branded searches · -8.6% vs prior month · 0 points

  4. held 4th · 200 estimated branded searches · -20% vs prior month · -0.5 points

  5. 5.Ergohuman

    0.84%

    held 5th · 50 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among ergonomic office chair brands in New Zealand?

In August 2026, Herman Miller was the most searched among ergonomic office chair brands in New Zealand, with an estimated 4.5K branded searches and 76.1% estimated Share of Search within this set. Steelcase is in 2nd place, 65.4 percentage points behind at 10.8% Share of Search.

New Zealand ergonomic office chair brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Herman Miller71.9% → 76.1%76.8%Mar 202665.3%May 20261st
Steelcase13.8% → 10.8%23.1%May 202610.8%Aug 20262nd
Buro10.4% → 8.9%10.5%Nov 20257.8%May 20263rd
Humanscale3% → 3.4%3.9%Jul 20262%Mar 20264th
Ergohuman0.9% → 0.84%1.3%Jun 20260.4%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Herman Miller’s estimated Share of Search among ergonomic office chair brands in New Zealand increased from 71.9% to 76.1%.
  • Across the 11 months ending August 2026, Steelcase’s estimated Share of Search among ergonomic office chair brands in New Zealand decreased from 13.8% to 10.8%.
  • Across the 11 months ending August 2026, Buro’s estimated Share of Search among ergonomic office chair brands in New Zealand decreased from 10.4% to 8.9%.
  • Across the 11 months ending August 2026, Herman Miller’s estimated Share of Search among ergonomic office chair brands in New Zealand peaked at 76.8% in March 2026 and was lowest at 65.3% in May 2026.
  • Across the 11 months ending August 2026, Steelcase’s estimated Share of Search among ergonomic office chair brands in New Zealand peaked at 23.1% in May 2026 and was lowest at 10.8% in August 2026.
  • Across the 11 months ending August 2026, Buro’s estimated Share of Search among ergonomic office chair brands in New Zealand peaked at 10.5% in November 2025 and was lowest at 7.8% in May 2026.
  • Across the 11 months ending August 2026, Humanscale’s estimated Share of Search among ergonomic office chair brands in New Zealand peaked at 3.9% in July 2026 and was lowest at 2% in March 2026.
  • Across the 11 months ending August 2026, Humanscale and Ergohuman held steady: their estimated Share of Search among ergonomic office chair brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand ergonomic office chair brands in August 2026?

  1. In August 2026, Herman Miller gained estimated Share of Search among ergonomic office chair brands in New Zealand, from 72.3% to 76.1%.

  2. In August 2026, Steelcase lost estimated Share of Search among ergonomic office chair brands in New Zealand, from 14.2% to 10.8%.

  3. Estimated monthly branded searches for Humanscale in New Zealand rose 17.6% over 11 measured months, from 170 to 200 in August 2026.

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