Buro vs Humanscale:Which is more popular by branded search in New Zealand?
In August 2026, Buro had more branded searches than Humanscale among ergonomic office chair brands in New Zealand. Buro was estimated to have 530 branded searches compared to Humanscale’s 200, and held an 8.9% Share of Search versus Humanscale’s 3.4%.
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Which is more popular in search, Buro or Humanscale?
Compare the ergonomic office chair brands New Zealand workers and offices sit on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Buro, Humanscale. The figures are in the table below the chart.
View monthly share of search table
| Month | Herman Miller | Steelcase | Buro | Humanscale | Ergohuman |
|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 13.8% | 10.4% | 3% | 0.9% |
| Nov 2025 | 73% | 13.3% | 10.5% | 2.6% | 0.49% |
| Dec 2025 | 73.8% | 14.8% | 8.4% | 2.2% | 0.73% |
| Jan 2026 | 75.2% | 11.8% | 9.9% | 2.5% | 0.56% |
| Feb 2026 | 68.6% | 19% | 9.7% | 2.1% | 0.56% |
| Mar 2026 | 76.8% | 11.4% | 9.1% | 2% | 0.77% |
| Apr 2026 | 70.8% | 18.1% | 8% | 2.4% | 0.7% |
| May 2026 | 65.3% | 23.1% | 7.8% | 3.4% | 0.4% |
| Jun 2026 | 73.4% | 12.7% | 9.2% | 3.4% | 1.3% |
| Jul 2026 | 72.3% | 14.2% | 8.9% | 3.9% | 0.77% |
| Aug 2026 | 76.1% | 10.8% | 8.9% | 3.4% | 0.84% |
| Sep 2026 | — | — | — | — | — |
How has the Buro and Humanscale comparison changed over the last 12 months?
3 findings
- Buro was ahead of Humanscale in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Buro’s estimated Share of Search among ergonomic office chair brands in New Zealand moved from 10.4% to 8.9%, and its estimated monthly branded searches moved from 580 to 530.
- Across the 11 months ending August 2026, Humanscale’s estimated Share of Search among ergonomic office chair brands in New Zealand moved from 3% to 3.4%, and its estimated monthly branded searches moved from 170 to 200.
How did search popularity change for New Zealand ergonomic office chair brands in August 2026?
1 change
Estimated monthly branded searches for Humanscale in New Zealand rose 17.6% over 11 measured months, from 170 to 200 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Buro’s and Humanscale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Buro
4 branded search terms
- buro chair
- buro ergonomic chair
- buro seating
- metro buro chair
Humanscale
8 branded search terms
- humanscale
- humanscale chair
- humanscale com
- humanscale desk chair
- humanscale ergonomic chair
- humanscale freedom chair
- humanscale near me
- humanscale nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.