How popular isBuro in search?
In August 2026, there were an estimated 530 branded searches for Buro in New Zealand which is down 8.6% over the last 11 months. Buro holds 8.9% estimated Share of Search among New Zealand ergonomic office chair brands and is ranked 3rd of 5 competitors for search popularity.
Herman Miller76.1%
Steelcase10.8%
Buro8.9%
Humanscale3.4%
Ergohuman0.84%
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Which ergonomic office chair brands compete with Buro?
Share of Search by month for Herman Miller, Steelcase, Buro, Humanscale. The figures are in the table below the chart.
View monthly share of search table
| Month | Herman Miller | Steelcase | Buro | Humanscale | Ergohuman |
|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 13.8% | 10.4% | 3% | 0.9% |
| Nov 2025 | 73% | 13.3% | 10.5% | 2.6% | 0.49% |
| Dec 2025 | 73.8% | 14.8% | 8.4% | 2.2% | 0.73% |
| Jan 2026 | 75.2% | 11.8% | 9.9% | 2.5% | 0.56% |
| Feb 2026 | 68.6% | 19% | 9.7% | 2.1% | 0.56% |
| Mar 2026 | 76.8% | 11.4% | 9.1% | 2% | 0.77% |
| Apr 2026 | 70.8% | 18.1% | 8% | 2.4% | 0.7% |
| May 2026 | 65.3% | 23.1% | 7.8% | 3.4% | 0.4% |
| Jun 2026 | 73.4% | 12.7% | 9.2% | 3.4% | 1.3% |
| Jul 2026 | 72.3% | 14.2% | 8.9% | 3.9% | 0.77% |
| Aug 2026 | 76.1% | 10.8% | 8.9% | 3.4% | 0.84% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.1% | 4.5K | -3.4% | +3.9 points | |
| 2, held 2nd | 10.8% | 640 | -30.4% | -3.4 points | |
| 3, held 3rd | 8.9% | 530 | -8.6% | 0 points | |
| 4, held 4th | 3.4% | 200 | -20% | -0.5 points | |
| 5, held 5th | 0.84% | 50 | 0% | +0.1 points |
76.1%
held 1st · 4.5K estimated branded searches · -3.4% vs prior month · +3.9 points
10.8%
held 2nd · 640 estimated branded searches · -30.4% vs prior month · -3.4 points
3.
Buro8.9%
held 3rd · 530 estimated branded searches · -8.6% vs prior month · 0 points
3.4%
held 4th · 200 estimated branded searches · -20% vs prior month · -0.5 points
0.84%
held 5th · 50 estimated branded searches · 0% vs prior month · +0.1 points
Compare search popularity between Buro and its closest rivals
How has branded search demand for Buro changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Buro in New Zealand fell from 580 to 530.
- Across the 11 months ending August 2026, Buro’s estimated Share of Search among ergonomic office chair brands in New Zealand decreased from 10.4% to 8.9%.
- Across the 11 months ending August 2026, Buro’s estimated Share of Search among ergonomic office chair brands in New Zealand peaked at 10.5% in November 2025 and was lowest at 7.8% in May 2026.
How did search popularity change for New Zealand ergonomic office chair brands in August 2026?
3 changes
In August 2026, Herman Miller gained estimated Share of Search among ergonomic office chair brands in New Zealand, from 72.3% to 76.1%.
In August 2026, Steelcase lost estimated Share of Search among ergonomic office chair brands in New Zealand, from 14.2% to 10.8%.
Estimated monthly branded searches for Humanscale in New Zealand rose 17.6% over 11 measured months, from 170 to 200 in August 2026.
How is Buro measured?
Brandwave collects information about searches that people make online using Buro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- buro chair
- buro ergonomic chair
- buro seating
- metro buro chair
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Is Buro your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.