Buro vs Ergohuman:Which is more popular by branded search in New Zealand?
In August 2026, Buro had more branded searches than Ergohuman among ergonomic office chair brands in New Zealand. Buro was estimated to have 530 branded searches compared to Ergohuman’s 50, and held an 8.9% Share of Search versus Ergohuman’s 0.84%.
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Which is more popular in search, Buro or Ergohuman?
Compare the ergonomic office chair brands New Zealand workers and offices sit on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Buro, Ergohuman. The figures are in the table below the chart.
View monthly share of search table
| Month | Herman Miller | Steelcase | Buro | Humanscale | Ergohuman |
|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 13.8% | 10.4% | 3% | 0.9% |
| Nov 2025 | 73% | 13.3% | 10.5% | 2.6% | 0.49% |
| Dec 2025 | 73.8% | 14.8% | 8.4% | 2.2% | 0.73% |
| Jan 2026 | 75.2% | 11.8% | 9.9% | 2.5% | 0.56% |
| Feb 2026 | 68.6% | 19% | 9.7% | 2.1% | 0.56% |
| Mar 2026 | 76.8% | 11.4% | 9.1% | 2% | 0.77% |
| Apr 2026 | 70.8% | 18.1% | 8% | 2.4% | 0.7% |
| May 2026 | 65.3% | 23.1% | 7.8% | 3.4% | 0.4% |
| Jun 2026 | 73.4% | 12.7% | 9.2% | 3.4% | 1.3% |
| Jul 2026 | 72.3% | 14.2% | 8.9% | 3.9% | 0.77% |
| Aug 2026 | 76.1% | 10.8% | 8.9% | 3.4% | 0.84% |
| Sep 2026 | — | — | — | — | — |
How has the Buro and Ergohuman comparison changed over the last 12 months?
3 findings
- Buro was ahead of Ergohuman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Buro’s estimated Share of Search among ergonomic office chair brands in New Zealand moved from 10.4% to 8.9%, and its estimated monthly branded searches moved from 580 to 530.
- Across the 11 months ending August 2026, Ergohuman’s estimated Share of Search among ergonomic office chair brands in New Zealand moved from 0.9% to 0.84%, and its estimated monthly branded searches held steady at 50.
How did search popularity change for New Zealand ergonomic office chair brands in August 2026?
0 changes
Neither Buro nor Ergohuman moved beyond provider rounding among ergonomic office chair brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Buro’s and Ergohuman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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