Brandwave

How popular isHumanscale?

In September 2026, people searched for Humanscale by name about 130 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 3.5% of all New Zealand ergonomic office chair brand searches, placing Humanscale fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about ergonomic office chair brands, Humanscale did not appear in any of the answers.

Search and AI answers in September 2026

Humanscale is the fifth most searched of 6 competitors and not listed in any AI answer.

  1. Herman MillerShare of searches 61.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. BuroShare of searches 13.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SihooShare of searches 10.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. SteelcaseShare of searches 8.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. HumanscaleShare of searches 3.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top ergonomic office chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Humanscale did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Buro1st
  2. Herman Miller2nd
  3. Steelcase3rd
  4. Sihoo4th
  5. Ergohuman4th
  6. Humanscale–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Buro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Herman Miller3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steelcase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ergohuman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sihoo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Humanscale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ergonomic office chair brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which ergonomic office chair brands compete with Humanscale?

Humanscale against ergonomic office chair brands in New Zealand, by month

Share of searches by month for Herman Miller, Buro, Sihoo, Steelcase, Humanscale. The figures are in the table below the chart.

View monthly share of searches table
MonthHerman MillerBuroSihooSteelcaseHumanscaleErgohuman
Oct 202564%14.8%5.9%9.9%4.1%1.3%
Nov 202563.8%14.6%8.2%9.6%3.2%0.68%
Dec 202563.4%11.8%8.2%12.8%2.8%1%
Jan 202662.9%15.3%7%10.3%3.7%0.87%
Feb 202664.6%15.2%8.4%7.9%3.1%0.88%
Mar 202669.2%11.8%7.8%7.7%2.5%1%
Apr 202667.4%11.9%7.9%8.6%3.1%1%
May 202666.6%11.9%7.8%8.2%4.8%0.6%
Jun 202666%11.8%7.3%9.1%4.1%1.7%
Jul 202665.4%12.7%8.3%7.2%5.3%1.1%
Aug 202666.4%11.9%8.5%7.8%4.3%1.1%
Sep 202661.8%13.7%10.5%8.9%3.5%1.6%

  1. 1.Herman Miller

    61.8%

    Held 1st. 2.3K estimated branded searches, -22.3% vs prior month. Share -4.5 points.

  2. 2.Buro

    13.7%

    Held 2nd. 510 estimated branded searches, -3.8% vs prior month. Share +1.8 points.

  3. 3.Sihoo

    10.5%

    Held 3rd. 390 estimated branded searches, +2.6% vs prior month. Share +2 points.

  4. 4.Steelcase

    8.9%

    Held 4th. 330 estimated branded searches, -5.7% vs prior month. Share +1 points.

  5. 5.Humanscale

    3.5%

    Held 5th. 130 estimated branded searches, -31.6% vs prior month. Share -0.8 points.

  6. 6.Ergohuman

    1.6%

    Held 6th. 60 estimated branded searches, +20% vs prior month. Share +0.5 points.

Compare popularity between Humanscale and its closest rivals

Every comparison with Humanscale

8 comparisons

How has branded search demand for Humanscale changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Humanscale in New Zealand fell from 160 to 130.
  • Across the 12 months ending September 2026, Humanscale’s share of searches among ergonomic office chair brands in New Zealand decreased from 4.1% to 3.5%.
  • Across the 12 months ending September 2026, Humanscale’s share of searches among ergonomic office chair brands in New Zealand peaked at 5.3% in July 2026 and was lowest at 2.5% in March 2026.

How did search popularity change for New Zealand ergonomic office chair brands in September 2026?

6 changes

  1. In September 2026, Sihoo gained share of searches among ergonomic office chair brands in New Zealand, from 8.5% to 10.5%.

  2. In September 2026, Buro gained share of searches among ergonomic office chair brands in New Zealand, from 11.9% to 13.7%.

  3. In September 2026, Steelcase gained share of searches among ergonomic office chair brands in New Zealand, from 7.8% to 8.9%.

  4. In September 2026, Herman Miller lost share of searches among ergonomic office chair brands in New Zealand, from 66.4% to 61.8%.

  5. In September 2026, Humanscale lost share of searches among ergonomic office chair brands in New Zealand, from 4.3% to 3.5%.

  6. Estimated monthly branded searches for Ergohuman in New Zealand rose 20% over 12 measured months, from 50 to 60 in September 2026.

How are Humanscale’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Humanscale’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • humanscale
  • humanscale chair
  • humanscale desk chair
  • humanscale ergonomic chair
  • humanscale freedom chair

Do you work for Humanscale? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Humanscale compete?

Humanscale is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Ergonomic office chair brands5th of 63.5%Shown above
Keyboard tray brands5th of 66.4%Show ranking
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