Brandwave

How popular isHumanscale?

In September 2026, people searched for Humanscale by name about 130 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 6.4% of all New Zealand keyboard tray brand searches, placing Humanscale fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about keyboard tray brands, Humanscale appeared in three of the four answers and was the most recommended of the six.

Search and AI answers in September 2026

Humanscale is the fifth most searched of 6 competitors and the most recommended in AI answers.

  1. StarTechShare of searches 37.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. FlexiSpotShare of searches 29.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. FellowesShare of searches 17.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. ErgotronShare of searches 8.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. HumanscaleShare of searches 6.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st

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Top keyboard tray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Humanscale was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Humanscale is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Humanscale1st
  2. Fellowes2nd
  3. StarTech3rd
  4. Kensington4th
  5. FlexiSpot–
  6. Ergotron–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • StarTech4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fellowes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Humanscale3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kensington3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FlexiSpot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ergotron0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about keyboard tray brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which keyboard tray brands compete with Humanscale?

Humanscale against keyboard tray brands in New Zealand, by month

Share of searches by month for StarTech, FlexiSpot, Fellowes, Ergotron, Humanscale. The figures are in the table below the chart.

View monthly share of searches table
MonthStarTechFlexiSpotFellowesErgotronHumanscaleKensington
Oct 202541%21%22%7%9%0%
Nov 202535.9%33.3%17.1%6%7.7%0%
Dec 202535.1%33%17.5%7.2%7.2%0%
Jan 202639.1%29.3%18%5.3%8.3%0%
Feb 202640.8%20.4%23.3%6.8%8.7%0%
Mar 202642.4%25.6%17.6%7.2%7.2%0%
Apr 202639.3%24.3%20.6%6.5%8.4%0.93%
May 202628.6%32.8%19.3%7.6%11.8%0%
Jun 202636.3%28.3%23%6.2%6.2%0%
Jul 202638%29.6%17.6%6.5%8.3%0%
Aug 202636.5%27.8%20%6.1%9.6%0%
Sep 202637.6%29.4%17.4%8.3%6.4%0.92%

  1. 1.StarTech

    37.6%

    Held 1st. 410 estimated branded searches, -2.4% vs prior month. Share +1.1 points.

  2. 2.FlexiSpot

    29.4%

    Held 2nd. 320 estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Fellowes

    17.4%

    Held 3rd. 190 estimated branded searches, -17.4% vs prior month. Share -2.6 points.

  4. 4.Ergotron

    8.3%

    Moved from 5th to 4th. 90 estimated branded searches, +28.6% vs prior month. Share +2.2 points.

  5. 5.Humanscale

    6.4%

    Moved from 4th to 5th. 70 estimated branded searches, -36.4% vs prior month. Share -3.1 points.

  6. 6.Kensington

    0.92%

    Held 6th. 10 estimated branded searches, — vs prior month. Share +0.9 points.

Compare popularity between Humanscale and its closest rivals

Every comparison with Humanscale

8 comparisons

How has branded search demand for Humanscale changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Humanscale in New Zealand fell from 160 to 130.
  • Across the 12 months ending September 2026, Humanscale’s share of searches among keyboard tray brands in New Zealand decreased from 9% to 6.4%.
  • Across the 12 months ending September 2026, Humanscale’s share of searches among keyboard tray brands in New Zealand peaked at 11.8% in May 2026 and was lowest at 6.2% in June 2026.
  • Across the 12 months ending September 2026, Humanscale fell from 4th to 5th among keyboard tray brands in New Zealand.

How did search popularity change for New Zealand keyboard tray brands in September 2026?

6 changes

  1. In September 2026, Ergotron overtook Humanscale to rank 4th among keyboard tray brands in New Zealand, with 8.3% of the searches.

  2. In September 2026, FlexiSpot gained share of searches among keyboard tray brands in New Zealand, from 27.8% to 29.4%.

  3. In September 2026, StarTech gained share of searches among keyboard tray brands in New Zealand, from 36.5% to 37.6%.

  4. In September 2026, Kensington gained share of searches among keyboard tray brands in New Zealand, from 0% to 0.92%.

  5. In September 2026, Humanscale lost share of searches among keyboard tray brands in New Zealand, from 9.6% to 6.4%.

  6. In September 2026, Fellowes lost share of searches among keyboard tray brands in New Zealand, from 20% to 17.4%.

How are Humanscale’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Humanscale’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • humanscale
  • humanscale chair
  • humanscale desk chair
  • humanscale ergonomic chair
  • humanscale freedom chair

Do you work for Humanscale? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Humanscale compete?

Humanscale is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Ergonomic office chair brands5th of 63.5%Show ranking
Keyboard tray brands5th of 66.4%Shown above
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