How popular isKensington?
In September 2026, people searched for Kensington by name about 1,950 times in New Zealand, a 20.7% decrease from the previous year. These searches made up 0.92% of all New Zealand keyboard tray brand searches, placing Kensington sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about keyboard tray brands, Kensington appeared in three of the four answers and was the fourth most recommended of the six.
Kensington is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.
StarTechShare of searches 37.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
FlexiSpotShare of searches 29.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
FellowesShare of searches 17.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
ErgotronShare of searches 8.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
KensingtonShare of searches 0.92%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
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Top keyboard tray brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kensington was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Kensington is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Humanscale1st- Fellowes2nd
- StarTech3rd
- Kensington4th
- FlexiSpot–
- Ergotron–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- StarTech4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fellowes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Humanscale3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kensington3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- FlexiSpot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ergotron0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about keyboard tray brands
4 answers
Asked ChatGPT
“Which keyboard tray brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best keyboard tray brands in New Zealand?”
Asked ChatGPT
“What's the best keyboard tray brand in New Zealand for an ergonomic desk?”
Searched Google, AI Overview
“best keyboard tray”
Searched Google, AI Overview
“under desk keyboard tray”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which keyboard tray brands compete with Kensington?
Share of searches by month for StarTech, FlexiSpot, Fellowes, Ergotron, Humanscale, Kensington. The figures are in the table below the chart.
View monthly share of searches table
| Month | StarTech | FlexiSpot | Fellowes | Ergotron | Humanscale | Kensington |
|---|---|---|---|---|---|---|
| Oct 2025 | 41% | 21% | 22% | 7% | 9% | 0% |
| Nov 2025 | 35.9% | 33.3% | 17.1% | 6% | 7.7% | 0% |
| Dec 2025 | 35.1% | 33% | 17.5% | 7.2% | 7.2% | 0% |
| Jan 2026 | 39.1% | 29.3% | 18% | 5.3% | 8.3% | 0% |
| Feb 2026 | 40.8% | 20.4% | 23.3% | 6.8% | 8.7% | 0% |
| Mar 2026 | 42.4% | 25.6% | 17.6% | 7.2% | 7.2% | 0% |
| Apr 2026 | 39.3% | 24.3% | 20.6% | 6.5% | 8.4% | 0.93% |
| May 2026 | 28.6% | 32.8% | 19.3% | 7.6% | 11.8% | 0% |
| Jun 2026 | 36.3% | 28.3% | 23% | 6.2% | 6.2% | 0% |
| Jul 2026 | 38% | 29.6% | 17.6% | 6.5% | 8.3% | 0% |
| Aug 2026 | 36.5% | 27.8% | 20% | 6.1% | 9.6% | 0% |
| Sep 2026 | 37.6% | 29.4% | 17.4% | 8.3% | 6.4% | 0.92% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.6% | 410 | -2.4% | +1.1 points | |
| 2, held 2nd | 29.4% | 320 | 0% | +1.5 points | |
| 3, held 3rd | 17.4% | 190 | -17.4% | -2.6 points | |
| 4, moved from 5th to 4th | 8.3% | 90 | +28.6% | +2.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.4% | 70 | -36.4% | -3.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.92% | 10 | — | +0.9 points |
1.
StarTech37.6%
Held 1st. 410 estimated branded searches, -2.4% vs prior month. Share +1.1 points.
29.4%
Held 2nd. 320 estimated branded searches, 0% vs prior month. Share +1.5 points.
3.
Fellowes17.4%
Held 3rd. 190 estimated branded searches, -17.4% vs prior month. Share -2.6 points.
4.
Ergotron8.3%
Moved from 5th to 4th. 90 estimated branded searches, +28.6% vs prior month. Share +2.2 points.
6.4%
Moved from 4th to 5th. 70 estimated branded searches, -36.4% vs prior month. Share -3.1 points.
0.92%
Held 6th. 10 estimated branded searches, — vs prior month. Share +0.9 points.
Compare popularity between Kensington and its closest rivals
Every comparison with Kensington
8 comparisons
How has branded search demand for Kensington changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kensington in New Zealand fell from 2.5K to 1.9K.
- Across the 12 months ending September 2026, Kensington’s share of searches among keyboard tray brands in New Zealand increased from 0% to 0.92%.
How did search popularity change for New Zealand keyboard tray brands in September 2026?
6 changes
In September 2026, Ergotron overtook Humanscale to rank 4th among keyboard tray brands in New Zealand, with 8.3% of the searches.
In September 2026, FlexiSpot gained share of searches among keyboard tray brands in New Zealand, from 27.8% to 29.4%.
In September 2026, StarTech gained share of searches among keyboard tray brands in New Zealand, from 36.5% to 37.6%.
In September 2026, Kensington gained share of searches among keyboard tray brands in New Zealand, from 0% to 0.92%.
In September 2026, Humanscale lost share of searches among keyboard tray brands in New Zealand, from 9.6% to 6.4%.
In September 2026, Fellowes lost share of searches among keyboard tray brands in New Zealand, from 20% to 17.4%.
How are Kensington’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Kensington’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kensington
- kensington docking station
- kensington keyboard tray
- kensington laptop stand
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Where does Kensington compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Docking station brands | 2nd of 7 | 24.3% | Show ranking |
| Cable lock brands | 1st of 4 | 52.6% | Show ranking |
| Keyboard tray brands | 6th of 6 | 0.92% | Shown above |
| Laptop stand brands | 4th of 4 | 5.9% | Show ranking |
Is Kensington your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.