How popular isKensington?
In September 2026, people searched for Kensington by name about 1,950 times in New Zealand, a 20.7% decrease from the previous year. These searches made up 52.6% of all New Zealand cable lock brand searches, placing Kensington first out of four brands. When we asked both ChatGPT and Google AI Overviews about cable lock brands, Kensington did not appear in any of the answers.
Kensington is the most searched of 4 competitors and not listed in any AI answer.
KensingtonShare of searches 52.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KryptoniteShare of searches 30.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Master LockShare of searches 10.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
ABUSShare of searches 5.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top cable lock brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kensington did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kryptonite1st
- ABUS2nd
- Master Lock3rd
- Kensington–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kryptonite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Master Lock4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ABUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kensington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cable lock brands
5 answers
Asked ChatGPT
“Which cable lock brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cable lock brands in New Zealand?”
Asked ChatGPT
“What's the best cable lock brand in New Zealand for bike security?”
Searched Google, AI Overview
“bike lock nz”
Searched Google, AI Overview
“cable lock for bike”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which cable lock brands compete with Kensington?
Share of searches by month for Kensington, Kryptonite, Master Lock, ABUS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kensington | Kryptonite | Master Lock | ABUS |
|---|---|---|---|---|
| Oct 2025 | 56.2% | 32.1% | 7.3% | 4.4% |
| Nov 2025 | 49.5% | 35.7% | 10.2% | 4.7% |
| Dec 2025 | 37.8% | 49.2% | 8.8% | 4.2% |
| Jan 2026 | 52.3% | 30.6% | 10.7% | 6.3% |
| Feb 2026 | 49.2% | 34.2% | 11.1% | 5.4% |
| Mar 2026 | 54.1% | 28.2% | 11.7% | 6% |
| Apr 2026 | 50.3% | 33.3% | 10.8% | 5.6% |
| May 2026 | 57% | 27.1% | 10.9% | 5% |
| Jun 2026 | 52.9% | 30.9% | 9.7% | 6.4% |
| Jul 2026 | 53.1% | 29.9% | 12% | 5% |
| Aug 2026 | 54.4% | 32.7% | 8.8% | 4.1% |
| Sep 2026 | 52.6% | 30.7% | 10.8% | 5.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.6% | 1.9K | -20.8% | -1.8 points | |
| 2, held 2nd | 30.7% | 1.1K | -22.9% | -1.9 points | |
| 3, held 3rd | 10.8% | 390 | 0% | +2 points | |
| 4, held 4th | 5.8% | 210 | +16.7% | +1.7 points |
52.6%
Held 1st. 1.9K estimated branded searches, -20.8% vs prior month. Share -1.8 points.
30.7%
Held 2nd. 1.1K estimated branded searches, -22.9% vs prior month. Share -1.9 points.
10.8%
Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +2 points.
4.
ABUS5.8%
Held 4th. 210 estimated branded searches, +16.7% vs prior month. Share +1.7 points.
Compare popularity between Kensington and its closest rivals
Every comparison with Kensington
8 comparisons
How has branded search demand for Kensington changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kensington in New Zealand fell from 2.5K to 1.9K.
- Across the 12 months ending September 2026, Kensington’s share of searches among cable lock brands in New Zealand decreased from 56.2% to 52.6%.
- Across the 12 months ending September 2026, Kensington’s share of searches among cable lock brands in New Zealand peaked at 57% in May 2026 and was lowest at 37.8% in December 2025.
How did search popularity change for New Zealand cable lock brands in September 2026?
4 changes
In September 2026, Master Lock gained share of searches among cable lock brands in New Zealand, from 8.8% to 10.8%.
In September 2026, ABUS gained share of searches among cable lock brands in New Zealand, from 4.1% to 5.8%.
In September 2026, Kryptonite lost share of searches among cable lock brands in New Zealand, from 32.7% to 30.7%.
In September 2026, Kensington lost share of searches among cable lock brands in New Zealand, from 54.4% to 52.6%.
How are Kensington’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Kensington’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kensington
- kensington docking station
- kensington keyboard tray
- kensington laptop stand
Do you work for Kensington? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Kensington compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Docking station brands | 2nd of 7 | 24.3% | Show ranking |
| Cable lock brands | 1st of 4 | 52.6% | Shown above |
| Keyboard tray brands | 6th of 6 | 0.92% | Show ranking |
| Laptop stand brands | 4th of 4 | 5.9% | Show ranking |
Is Kensington your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.