Cable lock brands in New Zealand:Which are most popular?
In September 2026, Kensington was the most searched cable lock brand in New Zealand, accounting for 52.6% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Kryptonite, Master Lock and ABUS were mentioned most often, in four of the five answers. Kryptonite was recommended most often, coming first in three out of four responses that gave a list.
KensingtonShare of searches 52.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KryptoniteShare of searches 30.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Master LockShare of searches 10.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
ABUSShare of searches 5.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top cable lock brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Kryptonite, Master Lock and ABUS were mentioned most often, in four of the five answers. Kryptonite was recommended most often, coming first in three out of four answers that gave a list. ABUS was second, and Master Lock was third. Kensington, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kryptonite1st
- ABUS2nd
- Master Lock3rd
- Kensington–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kryptonite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Master Lock4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ABUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kensington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cable lock brands
5 answers
Asked ChatGPT
“Which cable lock brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cable lock brands in New Zealand?”
Asked ChatGPT
“What's the best cable lock brand in New Zealand for bike security?”
Searched Google, AI Overview
“bike lock nz”
Searched Google, AI Overview
“cable lock for bike”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which cable lock brands do people search for most?
This chart shows how often people search Google for each cable lock brand by name. Each line represents a brand's share of searches for all four cable lock brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kensington, Kryptonite, Master Lock, ABUS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kensington | Kryptonite | Master Lock | ABUS |
|---|---|---|---|---|
| Oct 2025 | 56.2% | 32.1% | 7.3% | 4.4% |
| Nov 2025 | 49.5% | 35.7% | 10.2% | 4.7% |
| Dec 2025 | 37.8% | 49.2% | 8.8% | 4.2% |
| Jan 2026 | 52.3% | 30.6% | 10.7% | 6.3% |
| Feb 2026 | 49.2% | 34.2% | 11.1% | 5.4% |
| Mar 2026 | 54.1% | 28.2% | 11.7% | 6% |
| Apr 2026 | 50.3% | 33.3% | 10.8% | 5.6% |
| May 2026 | 57% | 27.1% | 10.9% | 5% |
| Jun 2026 | 52.9% | 30.9% | 9.7% | 6.4% |
| Jul 2026 | 53.1% | 29.9% | 12% | 5% |
| Aug 2026 | 54.4% | 32.7% | 8.8% | 4.1% |
| Sep 2026 | 52.6% | 30.7% | 10.8% | 5.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.6% | 1.9K | -20.8% | -1.8 points | |
| 2, held 2nd | 30.7% | 1.1K | -22.9% | -1.9 points | |
| 3, held 3rd | 10.8% | 390 | 0% | +2 points | |
| 4, held 4th | 5.8% | 210 | +16.7% | +1.7 points |
52.6%
Held 1st. 1.9K estimated branded searches, -20.8% vs prior month. Share -1.8 points.
30.7%
Held 2nd. 1.1K estimated branded searches, -22.9% vs prior month. Share -1.9 points.
10.8%
Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +2 points.
4.
ABUS5.8%
Held 4th. 210 estimated branded searches, +16.7% vs prior month. Share +1.7 points.
Which brand is most popular in search among cable lock brands in New Zealand?
4 brands
In September 2026, Kensington was the most searched among cable lock brands in New Zealand, with an estimated 1.9K branded searches, 52.6% of all searches for the four we track. Kryptonite is in 2nd place, 21.9 percentage points behind at 30.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Kensington | 56.2% → 52.6% | 57%May 2026 | 37.8%Dec 2025 | 1st |
| Kryptonite | 32.1% → 30.7% | 49.2%Dec 2025 | 27.1%May 2026 | 2nd |
| Master Lock | 7.3% → 10.8% | 12%Jul 2026 | 7.3%Oct 2025 | 3rd |
| ABUS | 4.4% → 5.8% | 6.4%Jun 2026 | 4.1%Aug 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Kensington’s share of searches among cable lock brands in New Zealand decreased from 56.2% to 52.6%.
- Across the 12 months ending September 2026, Kryptonite’s share of searches among cable lock brands in New Zealand decreased from 32.1% to 30.7%.
- Across the 12 months ending September 2026, Master Lock’s share of searches among cable lock brands in New Zealand increased from 7.3% to 10.8%.
- Across the 12 months ending September 2026, ABUS’s share of searches among cable lock brands in New Zealand increased from 4.4% to 5.8%.
- Across the 12 months ending September 2026, Kensington’s share of searches among cable lock brands in New Zealand peaked at 57% in May 2026 and was lowest at 37.8% in December 2025.
- Across the 12 months ending September 2026, Kryptonite’s share of searches among cable lock brands in New Zealand peaked at 49.2% in December 2025 and was lowest at 27.1% in May 2026.
- Across the 12 months ending September 2026, Master Lock’s share of searches among cable lock brands in New Zealand peaked at 12% in July 2026 and was lowest at 7.3% in October 2025.
- Across the 12 months ending September 2026, ABUS’s share of searches among cable lock brands in New Zealand peaked at 6.4% in June 2026 and was lowest at 4.1% in August 2026.
How did search popularity change for New Zealand cable lock brands in September 2026?
4 changes
In September 2026, Master Lock gained share of searches among cable lock brands in New Zealand, from 8.8% to 10.8%.
In September 2026, ABUS gained share of searches among cable lock brands in New Zealand, from 4.1% to 5.8%.
In September 2026, Kryptonite lost share of searches among cable lock brands in New Zealand, from 32.7% to 30.7%.
In September 2026, Kensington lost share of searches among cable lock brands in New Zealand, from 54.4% to 52.6%.
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