ABUS vs Master Lock:Which is more popular?
In September 2026, Master Lock had more branded searches than ABUS among cable lock brands in New Zealand. Master Lock had about 390 branded searches, while ABUS had 210. Master Lock made up 10.8% of all cable lock brand searches we track, and ABUS accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about cable lock brands, ABUS and Master Lock each appeared in four of the five answers. ABUS was mentioned before Master Lock in every answer.
Who do people search for more?
Master Lock, about 86% more searches than ABUS
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
ABUS, named ahead of Master Lock in every answer
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Top cable lock brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ABUS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Master Lock was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ABUS was listed before Master Lock in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Kryptonite1st- ABUS2nd
- Master Lock3rd
Kensington–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kryptonite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Master Lock4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ABUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kensington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cable lock brands
5 answers
Asked ChatGPT
“Which cable lock brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cable lock brands in New Zealand?”
Asked ChatGPT
“What's the best cable lock brand in New Zealand for bike security?”
Searched Google, AI Overview
“bike lock nz”
Searched Google, AI Overview
“cable lock for bike”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is ABUS or Master Lock more popular in search?
This chart shows how often people search Google for ABUS and Master Lock by name. Each line represents a brand's share of searches for all four cable lock brands we track, month by month, from searches in New Zealand.
Share of searches by month for Master Lock, ABUS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kensington | Kryptonite | Master Lock | ABUS |
|---|---|---|---|---|
| Oct 2025 | 56.2% | 32.1% | 7.3% | 4.4% |
| Nov 2025 | 49.5% | 35.7% | 10.2% | 4.7% |
| Dec 2025 | 37.8% | 49.2% | 8.8% | 4.2% |
| Jan 2026 | 52.3% | 30.6% | 10.7% | 6.3% |
| Feb 2026 | 49.2% | 34.2% | 11.1% | 5.4% |
| Mar 2026 | 54.1% | 28.2% | 11.7% | 6% |
| Apr 2026 | 50.3% | 33.3% | 10.8% | 5.6% |
| May 2026 | 57% | 27.1% | 10.9% | 5% |
| Jun 2026 | 52.9% | 30.9% | 9.7% | 6.4% |
| Jul 2026 | 53.1% | 29.9% | 12% | 5% |
| Aug 2026 | 54.4% | 32.7% | 8.8% | 4.1% |
| Sep 2026 | 52.6% | 30.7% | 10.8% | 5.8% |
How has the ABUS and Master Lock comparison changed over the last 12 months?
3 findings
- Master Lock was ahead of ABUS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ABUS’s share of searches among cable lock brands in New Zealand moved from 4.4% to 5.8%, and its estimated monthly branded searches moved from 190 to 210.
- Across the 12 months ending September 2026, Master Lock’s share of searches among cable lock brands in New Zealand moved from 7.3% to 10.8%, and its estimated monthly branded searches moved from 310 to 390.
How did search popularity change for New Zealand cable lock brands in September 2026?
2 changes
In September 2026, Master Lock gained share of searches among cable lock brands in New Zealand, from 8.8% to 10.8%.
In September 2026, ABUS gained share of searches among cable lock brands in New Zealand, from 4.1% to 5.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using ABUS’s and Master Lock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ABUS
2 branded search terms
- abus
- abus padlock
Master Lock
2 branded search terms
- master lock
- master lock padlock
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