Brandwave

ABUS vs Kryptonite:Which is more popular?

In September 2026, Kryptonite had more branded searches than ABUS among cable lock brands in New Zealand. Kryptonite had about 1,110 branded searches, while ABUS had 210. Kryptonite made up 30.7% of all cable lock brand searches we track, and ABUS accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about cable lock brands, ABUS and Kryptonite each appeared in four of the five answers. Kryptonite was mentioned before ABUS in three out of four answers.

Among cable lock brands in New Zealand in September 2026

Who do people search for more?

Kryptonite, about 5 searches for every 1 for ABUS

Kryptonite 1.1K searchesABUS 210 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

ABUS in 4 of 5Kryptonite in 4 of 5

Who does AI recommend more?

Kryptonite, named ahead of ABUS in 3 of 4 answers

Kryptonite first in 3ABUS first in 1

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Top cable lock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ABUS and Kryptonite were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kryptonite was listed before ABUS in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kryptonite1st
  2. ABUS2nd
  3. Master Lock3rd
  4. Kensington–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kryptonite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Master Lock4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ABUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kensington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cable lock brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is ABUS or Kryptonite more popular in search?

This chart shows how often people search Google for ABUS and Kryptonite by name. Each line represents a brand's share of searches for all four cable lock brands we track, month by month, from searches in New Zealand.

ABUS and Kryptonite among cable lock brands in New Zealand, by month

Share of searches by month for Kryptonite, ABUS. The figures are in the table below the chart.

View monthly share of searches table
MonthKensingtonKryptoniteMaster LockABUS
Oct 202556.2%32.1%7.3%4.4%
Nov 202549.5%35.7%10.2%4.7%
Dec 202537.8%49.2%8.8%4.2%
Jan 202652.3%30.6%10.7%6.3%
Feb 202649.2%34.2%11.1%5.4%
Mar 202654.1%28.2%11.7%6%
Apr 202650.3%33.3%10.8%5.6%
May 202657%27.1%10.9%5%
Jun 202652.9%30.9%9.7%6.4%
Jul 202653.1%29.9%12%5%
Aug 202654.4%32.7%8.8%4.1%
Sep 202652.6%30.7%10.8%5.8%

How has the ABUS and Kryptonite comparison changed over the last 12 months?

3 findings
  • Kryptonite was ahead of ABUS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ABUS’s share of searches among cable lock brands in New Zealand moved from 4.4% to 5.8%, and its estimated monthly branded searches moved from 190 to 210.
  • Across the 12 months ending September 2026, Kryptonite’s share of searches among cable lock brands in New Zealand moved from 32.1% to 30.7%, and its estimated monthly branded searches moved from 1.4K to 1.1K.

How did search popularity change for New Zealand cable lock brands in September 2026?

2 changes
  1. In September 2026, ABUS gained share of searches among cable lock brands in New Zealand, from 4.1% to 5.8%.

  2. In September 2026, Kryptonite lost share of searches among cable lock brands in New Zealand, from 32.7% to 30.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using ABUS’s and Kryptonite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ABUS

2 branded search terms

  • abus
  • abus padlock

Kryptonite

2 branded search terms

  • kryptonite
  • kryptonite bike lock

How the Brand Demand Index is measured

Other head-to-heads among cable lock brands

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