Brandwave

How popular isMaster Lock?

In September 2026, people searched for Master Lock by name about 390 times in New Zealand, a 25.8% increase from the previous year. These searches made up 10.8% of all New Zealand cable lock brand searches, placing Master Lock third out of four brands. When we asked both ChatGPT and Google AI Overviews about cable lock brands, Master Lock appeared in four of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

Master Lock is the third most searched of 4 competitors and the third most recommended in AI answers.

  1. KensingtonShare of searches 52.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KryptoniteShare of searches 30.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Master LockShare of searches 10.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. ABUSShare of searches 5.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top cable lock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Master Lock was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Master Lock is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kryptonite1st
  2. ABUS2nd
  3. Master Lock3rd
  4. Kensington–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kryptonite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Master Lock4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ABUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kensington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cable lock brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which cable lock brands compete with Master Lock?

Master Lock against cable lock brands in New Zealand, by month

Share of searches by month for Kensington, Kryptonite, Master Lock, ABUS. The figures are in the table below the chart.

View monthly share of searches table
MonthKensingtonKryptoniteMaster LockABUS
Oct 202556.2%32.1%7.3%4.4%
Nov 202549.5%35.7%10.2%4.7%
Dec 202537.8%49.2%8.8%4.2%
Jan 202652.3%30.6%10.7%6.3%
Feb 202649.2%34.2%11.1%5.4%
Mar 202654.1%28.2%11.7%6%
Apr 202650.3%33.3%10.8%5.6%
May 202657%27.1%10.9%5%
Jun 202652.9%30.9%9.7%6.4%
Jul 202653.1%29.9%12%5%
Aug 202654.4%32.7%8.8%4.1%
Sep 202652.6%30.7%10.8%5.8%

  1. 1.Kensington

    52.6%

    Held 1st. 1.9K estimated branded searches, -20.8% vs prior month. Share -1.8 points.

  2. 2.Kryptonite

    30.7%

    Held 2nd. 1.1K estimated branded searches, -22.9% vs prior month. Share -1.9 points.

  3. 3.Master Lock

    10.8%

    Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +2 points.

  4. 4.ABUS

    5.8%

    Held 4th. 210 estimated branded searches, +16.7% vs prior month. Share +1.7 points.

Compare popularity between Master Lock and its closest rivals

Every comparison with Master Lock

8 comparisons

How has branded search demand for Master Lock changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Master Lock in New Zealand rose from 310 to 390.
  • Across the 12 months ending September 2026, Master Lock’s share of searches among cable lock brands in New Zealand increased from 7.3% to 10.8%.
  • Across the 12 months ending September 2026, Master Lock’s share of searches among cable lock brands in New Zealand peaked at 12% in July 2026 and was lowest at 7.3% in October 2025.

How did search popularity change for New Zealand cable lock brands in September 2026?

4 changes

  1. In September 2026, Master Lock gained share of searches among cable lock brands in New Zealand, from 8.8% to 10.8%.

  2. In September 2026, ABUS gained share of searches among cable lock brands in New Zealand, from 4.1% to 5.8%.

  3. In September 2026, Kryptonite lost share of searches among cable lock brands in New Zealand, from 32.7% to 30.7%.

  4. In September 2026, Kensington lost share of searches among cable lock brands in New Zealand, from 54.4% to 52.6%.

How are Master Lock’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Master Lock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • master lock
  • master lock padlock

Do you work for Master Lock? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Master Lock compete?

Master Lock is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cable lock brands3rd of 410.8%Shown above
Bike lock brands2nd of 518.7%Show ranking
Padlock brands3rd of 519.6%Show ranking
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Is Master Lock your brand?

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