Brandwave

How popular isMaster Lock?

In September 2026, people searched for Master Lock by name about 390 times in New Zealand, a 25.8% increase from the previous year. These searches made up 18.7% of all New Zealand bike lock brand searches, placing Master Lock second out of five brands. When we asked both ChatGPT and Google AI Overviews about bike lock brands, Master Lock did not appear in any of the answers.

Search and AI answers in September 2026

Master Lock is the second most searched of 5 competitors and not listed in any AI answer.

  1. KryptoniteShare of searches 53.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Master LockShare of searches 18.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. OnGuardShare of searches 14.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. ABUSShare of searches 10%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. HiplokShare of searches 3.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top bike lock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Master Lock did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kryptonite1st
  2. ABUS2nd
  3. Hiplok3rd
  4. OnGuard4th
  5. Master Lock–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kryptonite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hiplok5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ABUS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OnGuard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Master Lock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike lock brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bike lock brands compete with Master Lock?

Master Lock against bike lock brands in New Zealand, by month

Share of searches by month for Kryptonite, Master Lock, OnGuard, ABUS, Hiplok. The figures are in the table below the chart.

View monthly share of searches table
MonthKryptoniteMaster LockOnGuardABUSHiplok
Oct 202564.3%14.6%8.5%8.9%3.8%
Nov 202562.8%17.9%6.4%8.3%4.6%
Dec 202574.4%13.3%3.6%6.3%2.4%
Jan 202655.8%19.6%8%11.6%5%
Feb 202651%16.6%21.2%8.1%3.1%
Mar 202650.3%20.8%12.2%10.7%6.1%
Apr 202658.3%19%7.4%9.7%5.6%
May 202654.3%21.9%10%10%3.8%
Jun 202656.6%17.9%8.7%11.7%5.1%
Jul 202653%21.3%11.9%8.9%5%
Aug 202664%17.3%6.7%8%4%
Sep 202653.1%18.7%14.4%10%3.8%

  1. 1.Kryptonite

    53.1%

    Held 1st. 1.1K estimated branded searches, -22.9% vs prior month. Share -10.9 points.

  2. 2.Master Lock

    18.7%

    Held 2nd. 390 estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.OnGuard

    14.4%

    Moved from 4th to 3rd. 300 estimated branded searches, +100% vs prior month. Share +7.7 points.

  4. 4.ABUS

    10%

    Moved from 3rd to 4th. 210 estimated branded searches, +16.7% vs prior month. Share +2 points.

  5. 5.Hiplok

    3.8%

    Held 5th. 80 estimated branded searches, -11.1% vs prior month. Share -0.2 points.

Compare popularity between Master Lock and its closest rivals

Every comparison with Master Lock

8 comparisons

How has branded search demand for Master Lock changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Master Lock in New Zealand rose from 310 to 390.
  • Across the 12 months ending September 2026, Master Lock’s share of searches among bike lock brands in New Zealand increased from 14.6% to 18.7%.
  • Across the 12 months ending September 2026, Master Lock’s share of searches among bike lock brands in New Zealand peaked at 21.9% in May 2026 and was lowest at 13.3% in December 2025.

How did search popularity change for New Zealand bike lock brands in September 2026?

5 changes

  1. In September 2026, OnGuard overtook ABUS to rank 3rd among bike lock brands in New Zealand, with 14.4% of the searches.

  2. In September 2026, ABUS gained share of searches among bike lock brands in New Zealand, from 8% to 10%.

  3. In September 2026, Master Lock gained share of searches among bike lock brands in New Zealand, from 17.3% to 18.7%.

  4. In September 2026, Kryptonite lost share of searches among bike lock brands in New Zealand, from 64% to 53.1%.

  5. Hiplok’s share of searches among bike lock brands in New Zealand has lost ground for 3 months in a row, from 5.1% to 3.8% in September 2026.

How are Master Lock’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Master Lock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • master lock
  • master lock padlock

Do you work for Master Lock? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Master Lock compete?

Master Lock is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cable lock brands3rd of 410.8%Show ranking
Bike lock brands2nd of 518.7%Shown above
Padlock brands3rd of 519.6%Show ranking
Creator with pink hair and a pink jacket

Is Master Lock your brand?

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