Kensington vs Master Lock:Which is more popular?
In September 2026, Kensington had more branded searches than Master Lock among cable lock brands in New Zealand. Kensington had about 1,900 branded searches, while Master Lock had 390. Kensington made up 52.6% of all cable lock brand searches we track, and Master Lock accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about cable lock brands, Master Lock appeared in four of the five answers and Kensington in none.
Who do people search for more?
Kensington, about 5 searches for every 1 for Master Lock
Who does AI mention more?
Master Lock, mentioned in 4 of 5 answers, Kensington in 0
Who does AI recommend more?
Master Lock, the only one of the two named
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Top cable lock brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Master Lock was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kensington did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Kryptonite1st
ABUS2nd- Master Lock3rd
- Kensington–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kryptonite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Master Lock4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ABUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kensington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cable lock brands
5 answers
Asked ChatGPT
“Which cable lock brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cable lock brands in New Zealand?”
Asked ChatGPT
“What's the best cable lock brand in New Zealand for bike security?”
Searched Google, AI Overview
“bike lock nz”
Searched Google, AI Overview
“cable lock for bike”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Kensington or Master Lock more popular in search?
This chart shows how often people search Google for Kensington and Master Lock by name. Each line represents a brand's share of searches for all four cable lock brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kensington, Master Lock. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kensington | Kryptonite | Master Lock | ABUS |
|---|---|---|---|---|
| Oct 2025 | 56.2% | 32.1% | 7.3% | 4.4% |
| Nov 2025 | 49.5% | 35.7% | 10.2% | 4.7% |
| Dec 2025 | 37.8% | 49.2% | 8.8% | 4.2% |
| Jan 2026 | 52.3% | 30.6% | 10.7% | 6.3% |
| Feb 2026 | 49.2% | 34.2% | 11.1% | 5.4% |
| Mar 2026 | 54.1% | 28.2% | 11.7% | 6% |
| Apr 2026 | 50.3% | 33.3% | 10.8% | 5.6% |
| May 2026 | 57% | 27.1% | 10.9% | 5% |
| Jun 2026 | 52.9% | 30.9% | 9.7% | 6.4% |
| Jul 2026 | 53.1% | 29.9% | 12% | 5% |
| Aug 2026 | 54.4% | 32.7% | 8.8% | 4.1% |
| Sep 2026 | 52.6% | 30.7% | 10.8% | 5.8% |
How has the Kensington and Master Lock comparison changed over the last 12 months?
3 findings
- Kensington was ahead of Master Lock in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kensington’s share of searches among cable lock brands in New Zealand moved from 56.2% to 52.6%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Master Lock’s share of searches among cable lock brands in New Zealand moved from 7.3% to 10.8%, and its estimated monthly branded searches moved from 310 to 390.
How did search popularity change for New Zealand cable lock brands in September 2026?
2 changes
In September 2026, Master Lock gained share of searches among cable lock brands in New Zealand, from 8.8% to 10.8%.
In September 2026, Kensington lost share of searches among cable lock brands in New Zealand, from 54.4% to 52.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kensington’s and Master Lock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kensington
1 branded search term
- kensington
Master Lock
2 branded search terms
- master lock
- master lock padlock
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