Brandwave

ABUS vs Master Lock:Which is more popular?

In September 2026, Master Lock had more branded searches than ABUS among bike lock brands in New Zealand. Master Lock had about 390 branded searches, while ABUS had 210. Master Lock made up 18.7% of all bike lock brand searches we track, and ABUS accounted for 10%. When we asked ChatGPT and Google AI Overviews about bike lock brands, ABUS appeared in three of the five answers and Master Lock in none.

Among bike lock brands in New Zealand in September 2026

Who do people search for more?

Master Lock, about 86% more searches than ABUS

Master Lock 390 searchesABUS 210 searches

Who does AI mention more?

ABUS, mentioned in 3 of 5 answers, Master Lock in 0

ABUS in 3 of 5Master Lock in 0 of 5

Who does AI recommend more?

ABUS, the only one of the two named

ABUS first in 3Master Lock never named

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Top bike lock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ABUS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Master Lock did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kryptonite1st
  2. ABUS2nd
  3. Hiplok3rd
  4. OnGuard4th
  5. Master Lock–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kryptonite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hiplok5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ABUS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OnGuard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Master Lock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike lock brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is ABUS or Master Lock more popular in search?

This chart shows how often people search Google for ABUS and Master Lock by name. Each line represents a brand's share of searches for all five bike lock brands we track, month by month, from searches in New Zealand.

ABUS and Master Lock among bike lock brands in New Zealand, by month

Share of searches by month for Master Lock, ABUS. The figures are in the table below the chart.

View monthly share of searches table
MonthKryptoniteMaster LockOnGuardABUSHiplok
Oct 202564.3%14.6%8.5%8.9%3.8%
Nov 202562.8%17.9%6.4%8.3%4.6%
Dec 202574.4%13.3%3.6%6.3%2.4%
Jan 202655.8%19.6%8%11.6%5%
Feb 202651%16.6%21.2%8.1%3.1%
Mar 202650.3%20.8%12.2%10.7%6.1%
Apr 202658.3%19%7.4%9.7%5.6%
May 202654.3%21.9%10%10%3.8%
Jun 202656.6%17.9%8.7%11.7%5.1%
Jul 202653%21.3%11.9%8.9%5%
Aug 202664%17.3%6.7%8%4%
Sep 202653.1%18.7%14.4%10%3.8%

How has the ABUS and Master Lock comparison changed over the last 12 months?

3 findings
  • Master Lock was ahead of ABUS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ABUS’s share of searches among bike lock brands in New Zealand moved from 8.9% to 10%, and its estimated monthly branded searches moved from 190 to 210.
  • Across the 12 months ending September 2026, Master Lock’s share of searches among bike lock brands in New Zealand moved from 14.6% to 18.7%, and its estimated monthly branded searches moved from 310 to 390.

How did search popularity change for New Zealand bike lock brands in September 2026?

3 changes

  1. In September 2026, OnGuard overtook ABUS to rank 3rd among bike lock brands in New Zealand, with 14.4% of the searches.

  2. In September 2026, ABUS gained share of searches among bike lock brands in New Zealand, from 8% to 10%.

  3. In September 2026, Master Lock gained share of searches among bike lock brands in New Zealand, from 17.3% to 18.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using ABUS’s and Master Lock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ABUS

2 branded search terms

  • abus
  • abus padlock

Master Lock

2 branded search terms

  • master lock
  • master lock padlock

How the Brand Demand Index is measured

Other head-to-heads among bike lock brands

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