Master Lock vs OnGuard:Which is more popular?
In September 2026, Master Lock had more branded searches than OnGuard among bike lock brands in New Zealand. Master Lock had about 390 branded searches, while OnGuard had 300. Master Lock made up 18.7% of all bike lock brand searches we track, and OnGuard accounted for 14.4%. When we asked ChatGPT and Google AI Overviews about bike lock brands, OnGuard appeared in one of the five answers and Master Lock in none.
Who do people search for more?
Master Lock, about 30% more searches than OnGuard
Who does AI mention more?
OnGuard, mentioned in 1 of 5 answers, Master Lock in 0
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Top bike lock brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OnGuard was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Master Lock did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Kryptonite1st
ABUS2nd
Hiplok3rd- OnGuard4th
- Master Lock–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kryptonite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hiplok5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ABUS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OnGuard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Master Lock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bike lock brands
5 answers
Asked ChatGPT
“Which bike lock brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bike lock brands in New Zealand?”
Asked ChatGPT
“What's the best bike lock brand in New Zealand for city commuting?”
Searched Google, AI Overview
“best bike lock”
Searched Google, AI Overview
“secure bike lock”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Master Lock or OnGuard more popular in search?
This chart shows how often people search Google for Master Lock and OnGuard by name. Each line represents a brand's share of searches for all five bike lock brands we track, month by month, from searches in New Zealand.
Share of searches by month for Master Lock, OnGuard. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kryptonite | Master Lock | OnGuard | ABUS | Hiplok |
|---|---|---|---|---|---|
| Oct 2025 | 64.3% | 14.6% | 8.5% | 8.9% | 3.8% |
| Nov 2025 | 62.8% | 17.9% | 6.4% | 8.3% | 4.6% |
| Dec 2025 | 74.4% | 13.3% | 3.6% | 6.3% | 2.4% |
| Jan 2026 | 55.8% | 19.6% | 8% | 11.6% | 5% |
| Feb 2026 | 51% | 16.6% | 21.2% | 8.1% | 3.1% |
| Mar 2026 | 50.3% | 20.8% | 12.2% | 10.7% | 6.1% |
| Apr 2026 | 58.3% | 19% | 7.4% | 9.7% | 5.6% |
| May 2026 | 54.3% | 21.9% | 10% | 10% | 3.8% |
| Jun 2026 | 56.6% | 17.9% | 8.7% | 11.7% | 5.1% |
| Jul 2026 | 53% | 21.3% | 11.9% | 8.9% | 5% |
| Aug 2026 | 64% | 17.3% | 6.7% | 8% | 4% |
| Sep 2026 | 53.1% | 18.7% | 14.4% | 10% | 3.8% |
How has the Master Lock and OnGuard comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: OnGuard took it in February 2026, Master Lock took it in March 2026.
- Across the 12 months ending September 2026, Master Lock’s share of searches among bike lock brands in New Zealand moved from 14.6% to 18.7%, and its estimated monthly branded searches moved from 310 to 390.
- Across the 12 months ending September 2026, OnGuard’s share of searches among bike lock brands in New Zealand moved from 8.5% to 14.4%, and its estimated monthly branded searches moved from 180 to 300.
How did search popularity change for New Zealand bike lock brands in September 2026?
2 changes
In September 2026, OnGuard overtook ABUS to rank 3rd among bike lock brands in New Zealand, with 14.4% of the searches.
In September 2026, Master Lock gained share of searches among bike lock brands in New Zealand, from 17.3% to 18.7%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Master Lock’s and OnGuard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Master Lock
2 branded search terms
- master lock
- master lock padlock
OnGuard
2 branded search terms
- onguard
- onguard bike lock
Other head-to-heads among bike lock brands
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