Brandwave

How popular isOnGuard?

In September 2026, people searched for OnGuard by name about 300 times in New Zealand, a 66.7% increase from the previous year. These searches made up 14.4% of all New Zealand bike lock brand searches, placing OnGuard third out of five brands. When we asked both ChatGPT and Google AI Overviews about bike lock brands, OnGuard appeared in one of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

OnGuard is the third most searched of 5 competitors and the fourth most recommended in AI answers.

  1. KryptoniteShare of searches 53.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Master LockShare of searches 18.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. OnGuardShare of searches 14.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. ABUSShare of searches 10%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. HiplokShare of searches 3.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top bike lock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OnGuard was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. OnGuard is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kryptonite1st
  2. ABUS2nd
  3. Hiplok3rd
  4. OnGuard4th
  5. Master Lock–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kryptonite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hiplok5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ABUS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OnGuard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Master Lock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike lock brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bike lock brands compete with OnGuard?

OnGuard against bike lock brands in New Zealand, by month

Share of searches by month for Kryptonite, Master Lock, OnGuard, ABUS, Hiplok. The figures are in the table below the chart.

View monthly share of searches table
MonthKryptoniteMaster LockOnGuardABUSHiplok
Oct 202564.3%14.6%8.5%8.9%3.8%
Nov 202562.8%17.9%6.4%8.3%4.6%
Dec 202574.4%13.3%3.6%6.3%2.4%
Jan 202655.8%19.6%8%11.6%5%
Feb 202651%16.6%21.2%8.1%3.1%
Mar 202650.3%20.8%12.2%10.7%6.1%
Apr 202658.3%19%7.4%9.7%5.6%
May 202654.3%21.9%10%10%3.8%
Jun 202656.6%17.9%8.7%11.7%5.1%
Jul 202653%21.3%11.9%8.9%5%
Aug 202664%17.3%6.7%8%4%
Sep 202653.1%18.7%14.4%10%3.8%

  1. 1.Kryptonite

    53.1%

    Held 1st. 1.1K estimated branded searches, -22.9% vs prior month. Share -10.9 points.

  2. 2.Master Lock

    18.7%

    Held 2nd. 390 estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.OnGuard

    14.4%

    Moved from 4th to 3rd. 300 estimated branded searches, +100% vs prior month. Share +7.7 points.

  4. 4.ABUS

    10%

    Moved from 3rd to 4th. 210 estimated branded searches, +16.7% vs prior month. Share +2 points.

  5. 5.Hiplok

    3.8%

    Held 5th. 80 estimated branded searches, -11.1% vs prior month. Share -0.2 points.

Compare popularity between OnGuard and its closest rivals

Every comparison with OnGuard

4 comparisons

How has branded search demand for OnGuard changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OnGuard in New Zealand rose from 180 to 300.
  • Across the 12 months ending September 2026, OnGuard’s share of searches among bike lock brands in New Zealand increased from 8.5% to 14.4%.
  • Across the 12 months ending September 2026, OnGuard’s share of searches among bike lock brands in New Zealand peaked at 21.2% in February 2026 and was lowest at 3.6% in December 2025.
  • Across the 12 months ending September 2026, OnGuard rose from 4th to 3rd among bike lock brands in New Zealand.

How did search popularity change for New Zealand bike lock brands in September 2026?

5 changes

  1. In September 2026, OnGuard overtook ABUS to rank 3rd among bike lock brands in New Zealand, with 14.4% of the searches.

  2. In September 2026, ABUS gained share of searches among bike lock brands in New Zealand, from 8% to 10%.

  3. In September 2026, Master Lock gained share of searches among bike lock brands in New Zealand, from 17.3% to 18.7%.

  4. In September 2026, Kryptonite lost share of searches among bike lock brands in New Zealand, from 64% to 53.1%.

  5. Hiplok’s share of searches among bike lock brands in New Zealand has lost ground for 3 months in a row, from 5.1% to 3.8% in September 2026.

How are OnGuard’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using OnGuard’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • onguard
  • onguard bike lock

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How the Brand Demand Index is measured

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