ABUS vs OnGuard:Which is more popular?
In September 2026, OnGuard had more branded searches than ABUS among bike lock brands in New Zealand. OnGuard had about 300 branded searches, while ABUS had 210. OnGuard made up 14.4% of all bike lock brand searches we track, and ABUS accounted for 10%. When we asked ChatGPT and Google AI Overviews about bike lock brands, ABUS appeared in three of the five answers and OnGuard in one. ABUS was mentioned before OnGuard in every answer that named either.
Who do people search for more?
OnGuard, about 43% more searches than ABUS
Who does AI mention more?
ABUS, mentioned in 3 of 5 answers, OnGuard in 1
Who does AI recommend more?
ABUS, named ahead of OnGuard in 3 of 3 answers
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Top bike lock brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ABUS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. OnGuard was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ABUS was listed before OnGuard in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Kryptonite1st- ABUS2nd
Hiplok3rd- OnGuard4th
Master Lock–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kryptonite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hiplok5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ABUS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OnGuard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Master Lock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bike lock brands
5 answers
Asked ChatGPT
“Which bike lock brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bike lock brands in New Zealand?”
Asked ChatGPT
“What's the best bike lock brand in New Zealand for city commuting?”
Searched Google, AI Overview
“best bike lock”
Searched Google, AI Overview
“secure bike lock”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is ABUS or OnGuard more popular in search?
This chart shows how often people search Google for ABUS and OnGuard by name. Each line represents a brand's share of searches for all five bike lock brands we track, month by month, from searches in New Zealand.
Share of searches by month for OnGuard, ABUS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kryptonite | Master Lock | OnGuard | ABUS | Hiplok |
|---|---|---|---|---|---|
| Oct 2025 | 64.3% | 14.6% | 8.5% | 8.9% | 3.8% |
| Nov 2025 | 62.8% | 17.9% | 6.4% | 8.3% | 4.6% |
| Dec 2025 | 74.4% | 13.3% | 3.6% | 6.3% | 2.4% |
| Jan 2026 | 55.8% | 19.6% | 8% | 11.6% | 5% |
| Feb 2026 | 51% | 16.6% | 21.2% | 8.1% | 3.1% |
| Mar 2026 | 50.3% | 20.8% | 12.2% | 10.7% | 6.1% |
| Apr 2026 | 58.3% | 19% | 7.4% | 9.7% | 5.6% |
| May 2026 | 54.3% | 21.9% | 10% | 10% | 3.8% |
| Jun 2026 | 56.6% | 17.9% | 8.7% | 11.7% | 5.1% |
| Jul 2026 | 53% | 21.3% | 11.9% | 8.9% | 5% |
| Aug 2026 | 64% | 17.3% | 6.7% | 8% | 4% |
| Sep 2026 | 53.1% | 18.7% | 14.4% | 10% | 3.8% |
How has the ABUS and OnGuard comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: OnGuard took it in February 2026, ABUS took it in April 2026, OnGuard took it in July 2026, ABUS took it in August 2026, OnGuard took it in September 2026.
- Across the 12 months ending September 2026, ABUS’s share of searches among bike lock brands in New Zealand moved from 8.9% to 10%, and its estimated monthly branded searches moved from 190 to 210.
- Across the 12 months ending September 2026, OnGuard’s share of searches among bike lock brands in New Zealand moved from 8.5% to 14.4%, and its estimated monthly branded searches moved from 180 to 300.
How did search popularity change for New Zealand bike lock brands in September 2026?
2 changes
In September 2026, OnGuard overtook ABUS to rank 3rd among bike lock brands in New Zealand, with 14.4% of the searches.
In September 2026, ABUS gained share of searches among bike lock brands in New Zealand, from 8% to 10%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using ABUS’s and OnGuard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bike lock brands
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