Brandwave

How popular isABUS?

In September 2026, people searched for ABUS by name about 210 times in New Zealand, a 10.5% increase from the previous year. These searches made up 5.8% of all New Zealand cable lock brand searches, placing ABUS fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about cable lock brands, ABUS appeared in four of the five answers and was the second most recommended of the four.

Search and AI answers in September 2026

ABUS is the fourth most searched of 4 competitors and the second most recommended in AI answers.

  1. KensingtonShare of searches 52.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KryptoniteShare of searches 30.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Master LockShare of searches 10.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. ABUSShare of searches 5.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top cable lock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ABUS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ABUS is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kryptonite1st
  2. ABUS2nd
  3. Master Lock3rd
  4. Kensington–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kryptonite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Master Lock4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ABUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kensington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cable lock brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which cable lock brands compete with ABUS?

ABUS against cable lock brands in New Zealand, by month

Share of searches by month for Kensington, Kryptonite, Master Lock, ABUS. The figures are in the table below the chart.

View monthly share of searches table
MonthKensingtonKryptoniteMaster LockABUS
Oct 202556.2%32.1%7.3%4.4%
Nov 202549.5%35.7%10.2%4.7%
Dec 202537.8%49.2%8.8%4.2%
Jan 202652.3%30.6%10.7%6.3%
Feb 202649.2%34.2%11.1%5.4%
Mar 202654.1%28.2%11.7%6%
Apr 202650.3%33.3%10.8%5.6%
May 202657%27.1%10.9%5%
Jun 202652.9%30.9%9.7%6.4%
Jul 202653.1%29.9%12%5%
Aug 202654.4%32.7%8.8%4.1%
Sep 202652.6%30.7%10.8%5.8%

  1. 1.Kensington

    52.6%

    Held 1st. 1.9K estimated branded searches, -20.8% vs prior month. Share -1.8 points.

  2. 2.Kryptonite

    30.7%

    Held 2nd. 1.1K estimated branded searches, -22.9% vs prior month. Share -1.9 points.

  3. 3.Master Lock

    10.8%

    Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +2 points.

  4. 4.ABUS

    5.8%

    Held 4th. 210 estimated branded searches, +16.7% vs prior month. Share +1.7 points.

Compare popularity between ABUS and its closest rivals

Every comparison with ABUS

8 comparisons

How has branded search demand for ABUS changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ABUS in New Zealand rose from 190 to 210.
  • Across the 12 months ending September 2026, ABUS’s share of searches among cable lock brands in New Zealand increased from 4.4% to 5.8%.
  • Across the 12 months ending September 2026, ABUS’s share of searches among cable lock brands in New Zealand peaked at 6.4% in June 2026 and was lowest at 4.1% in August 2026.

How did search popularity change for New Zealand cable lock brands in September 2026?

4 changes

  1. In September 2026, Master Lock gained share of searches among cable lock brands in New Zealand, from 8.8% to 10.8%.

  2. In September 2026, ABUS gained share of searches among cable lock brands in New Zealand, from 4.1% to 5.8%.

  3. In September 2026, Kryptonite lost share of searches among cable lock brands in New Zealand, from 32.7% to 30.7%.

  4. In September 2026, Kensington lost share of searches among cable lock brands in New Zealand, from 54.4% to 52.6%.

How are ABUS’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ABUS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • abus
  • abus padlock

Do you work for ABUS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ABUS compete?

ABUS is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cable lock brands4th of 45.8%Shown above
Bike lock brands4th of 510%Show ranking
Padlock brands4th of 510.6%Show ranking
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Is ABUS your brand?

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