ABUS vs Yale:Which is more popular?
In September 2026, Yale had more branded searches than ABUS among padlock brands in New Zealand. Yale had about 720 branded searches, while ABUS had 210. Yale made up 36.2% of all padlock brand searches we track, and ABUS accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about padlock brands, ABUS appeared in all five answers and Yale in three. ABUS was mentioned before Yale in every answer.
Who do people search for more?
Yale, about 3 searches for every 1 for ABUS
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Top padlock brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ABUS appeared in all five answers. Yale was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ABUS was listed before Yale in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ABUS1st
Master Lock2nd- Yale3rd
Squire–
Sandleford–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Master Lock5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ABUS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yale3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Squire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sandleford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about padlock brands
5 answers
Asked ChatGPT
“Which padlock brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best padlock brands in New Zealand?”
Asked ChatGPT
“What's the best padlock brand in New Zealand for home security?”
Searched Google, AI Overview
“best padlock”
Searched Google, AI Overview
“padlock for gate”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ABUS or Yale more popular in search?
This chart shows how often people search Google for ABUS and Yale by name. Each line represents a brand's share of searches for all five padlock brands we track, month by month, from searches in New Zealand.
Share of searches by month for Yale, ABUS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yale | Squire | Master Lock | ABUS | Sandleford |
|---|---|---|---|---|---|
| Oct 2025 | 36% | 36.5% | 15.5% | 9.5% | 2.5% |
| Nov 2025 | 34.8% | 35.3% | 18.8% | 8.7% | 2.4% |
| Dec 2025 | 33.5% | 34% | 20.5% | 9.8% | 2.3% |
| Jan 2026 | 31.6% | 39% | 17.1% | 10.1% | 2.2% |
| Feb 2026 | 29.1% | 36% | 21.2% | 10.3% | 3.4% |
| Mar 2026 | 29.6% | 36.7% | 20.6% | 10.6% | 2.5% |
| Apr 2026 | 31.6% | 39% | 18% | 9.2% | 2.2% |
| May 2026 | 30.9% | 38.2% | 19.7% | 9% | 2.1% |
| Jun 2026 | 34.8% | 35.3% | 16.9% | 11.1% | 1.9% |
| Jul 2026 | 34.1% | 34.6% | 20.4% | 8.5% | 2.4% |
| Aug 2026 | 31.9% | 39.8% | 17.3% | 8% | 3.1% |
| Sep 2026 | 36.2% | 30.2% | 19.6% | 10.6% | 3.5% |
How has the ABUS and Yale comparison changed over the last 12 months?
3 findings
- Yale was ahead of ABUS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ABUS’s share of searches among padlock brands in New Zealand moved from 9.5% to 10.6%, and its estimated monthly branded searches moved from 190 to 210.
- Across the 12 months ending September 2026, Yale’s share of searches among padlock brands in New Zealand moved from 36% to 36.2%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand padlock brands in September 2026?
2 changes
In September 2026, Yale overtook Squire to become the leader among padlock brands in New Zealand, with 36.2% of the searches.
In September 2026, ABUS gained share of searches among padlock brands in New Zealand, from 8% to 10.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using ABUS’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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