Brandwave

How popular isYale in search?

In August 2026, there were an estimated 1.7K branded searches for Yale in New Zealand which held steady over the last 11 months. Yale holds 49.1% estimated Share of Search among New Zealand door lock brands and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Yale49.1%
  2. Schlage40.3%
  3. Lockwood9.1%
  4. Carbine1.4%
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Which door lock brands compete with Yale?

Yale against door lock brands in New Zealand, by month

Share of Search by month for Yale, Schlage, Lockwood. The figures are in the table below the chart.

View monthly share of search table
MonthYaleSchlageLockwoodCarbine
Oct 202558.7%31.7%8.2%1.4%
Nov 202558.1%29.5%10.1%2.3%
Dec 202560.5%30.1%8.6%0.75%
Jan 202658.4%31.8%8%1.7%
Feb 202645.2%44.8%8.7%1.3%
Mar 202643.4%47.3%7.8%1.5%
Apr 202641.4%48.9%8.1%1.6%
May 202636.8%55.1%6.4%1.7%
Jun 202632.2%62.4%4.8%0.62%
Jul 202641.5%50.1%7.1%1.3%
Aug 202649.1%40.3%9.1%1.4%
Sep 2026————

  1. 1.Yale

    49.1%

    moved from 2nd to 1st · 1.7K estimated branded searches · +9.5% vs prior month · +7.7 points

  2. 2.Schlage

    40.3%

    moved from 1st to 2nd · 1.4K estimated branded searches · -25.7% vs prior month · -9.8 points

  3. 3.Lockwood

    9.1%

    held 3rd · 320 estimated branded searches · +18.5% vs prior month · +2 points

  4. 4.Carbine

    1.4%

    held 4th · 50 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between Yale and its closest rivals

How has branded search demand for Yale changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yale in New Zealand held steady, from 1.6K to 1.7K.
  • Across the 11 months ending August 2026, Yale’s estimated Share of Search among door lock brands in New Zealand decreased from 58.7% to 49.1%.
  • Across the 11 months ending August 2026, Yale’s estimated Share of Search among door lock brands in New Zealand peaked at 60.5% in December 2025 and was lowest at 32.2% in June 2026.

How did search popularity change for New Zealand door lock brands in August 2026?

  1. In August 2026, Yale overtook Schlage to take the highest estimated Share of Search among door lock brands in New Zealand, at 49.1%.

  2. In August 2026, Lockwood gained estimated Share of Search among door lock brands in New Zealand, from 7.1% to 9.1%.

  3. In August 2026, Schlage lost estimated Share of Search among door lock brands in New Zealand, from 50.1% to 40.3%.

  4. Estimated monthly branded searches for Carbine in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.

How is Yale measured?

Brandwave collects information about searches that people make online using Yale’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • yale deadbolt
  • yale digital door lock
  • yale door handle
  • yale door lock
  • yale electronic door lock
  • yale lock
  • yale sliding door lock

Do you work for Yale? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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