Brandwave

Carbine vs Yale:Which is more popular by branded search in New Zealand?

In August 2026, Yale had more branded searches than Carbine among door lock brands in New Zealand. Yale was estimated to have 1.7K branded searches compared to Carbine’s 50, and held a 49.1% Share of Search versus Carbine’s 1.4%.

Share of Search among door lock brands in New Zealand in August 2026Which is more popular in search, Carbine or Yale?
Carbine1.4%50 searches
vs
Yale49.1%1.7K searches

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Which is more popular in search, Carbine or Yale?

Compare the door lock and smart lock brands New Zealand homes fit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Carbine and Yale among door lock brands in New Zealand, by month

Share of Search by month for Yale, Carbine. The figures are in the table below the chart.

View monthly share of search table
MonthYaleSchlageLockwoodCarbine
Oct 202558.7%31.7%8.2%1.4%
Nov 202558.1%29.5%10.1%2.3%
Dec 202560.5%30.1%8.6%0.75%
Jan 202658.4%31.8%8%1.7%
Feb 202645.2%44.8%8.7%1.3%
Mar 202643.4%47.3%7.8%1.5%
Apr 202641.4%48.9%8.1%1.6%
May 202636.8%55.1%6.4%1.7%
Jun 202632.2%62.4%4.8%0.62%
Jul 202641.5%50.1%7.1%1.3%
Aug 202649.1%40.3%9.1%1.4%
Sep 2026————

How has the Carbine and Yale comparison changed over the last 12 months?

  • Yale was ahead of Carbine in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Carbine’s estimated Share of Search among door lock brands in New Zealand held steady at 1.4%, and its estimated monthly branded searches moved from 40 to 50.
  • Across the 11 months ending August 2026, Yale’s estimated Share of Search among door lock brands in New Zealand moved from 58.7% to 49.1%, and its estimated monthly branded searches moved from 1.6K to 1.7K.

How did search popularity change for New Zealand door lock brands in August 2026?

  1. In August 2026, Yale overtook Schlage to take the highest estimated Share of Search among door lock brands in New Zealand, at 49.1%.

  2. Estimated monthly branded searches for Carbine in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Carbine’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carbine

4 branded search terms

  • carbine deadbolt
  • carbine door handle
  • carbine door lock
  • carbine lock

Yale

7 branded search terms

  • yale deadbolt
  • yale digital door lock
  • yale door handle
  • yale door lock
  • yale electronic door lock
  • yale lock
  • yale sliding door lock

How the Brand Demand Index is measured

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