Lockwood vs Yale:Which is more popular by branded search in New Zealand?
In August 2026, Yale had more branded searches than Lockwood among door lock brands in New Zealand. Yale was estimated to have 1.7K branded searches compared to Lockwood’s 320, and held a 49.1% Share of Search versus Lockwood’s 9.1%.
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Which is more popular in search, Lockwood or Yale?
Compare the door lock and smart lock brands New Zealand homes fit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yale, Lockwood. The figures are in the table below the chart.
View monthly share of search table
| Month | Yale | Schlage | Lockwood | Carbine |
|---|---|---|---|---|
| Oct 2025 | 58.7% | 31.7% | 8.2% | 1.4% |
| Nov 2025 | 58.1% | 29.5% | 10.1% | 2.3% |
| Dec 2025 | 60.5% | 30.1% | 8.6% | 0.75% |
| Jan 2026 | 58.4% | 31.8% | 8% | 1.7% |
| Feb 2026 | 45.2% | 44.8% | 8.7% | 1.3% |
| Mar 2026 | 43.4% | 47.3% | 7.8% | 1.5% |
| Apr 2026 | 41.4% | 48.9% | 8.1% | 1.6% |
| May 2026 | 36.8% | 55.1% | 6.4% | 1.7% |
| Jun 2026 | 32.2% | 62.4% | 4.8% | 0.62% |
| Jul 2026 | 41.5% | 50.1% | 7.1% | 1.3% |
| Aug 2026 | 49.1% | 40.3% | 9.1% | 1.4% |
| Sep 2026 | — | — | — | — |
How has the Lockwood and Yale comparison changed over the last 12 months?
3 findings
- Yale was ahead of Lockwood in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lockwood’s estimated Share of Search among door lock brands in New Zealand moved from 8.2% to 9.1%, and its estimated monthly branded searches moved from 230 to 320.
- Across the 11 months ending August 2026, Yale’s estimated Share of Search among door lock brands in New Zealand moved from 58.7% to 49.1%, and its estimated monthly branded searches moved from 1.6K to 1.7K.
How did search popularity change for New Zealand door lock brands in August 2026?
2 changes
In August 2026, Yale overtook Schlage to take the highest estimated Share of Search among door lock brands in New Zealand, at 49.1%.
In August 2026, Lockwood gained estimated Share of Search among door lock brands in New Zealand, from 7.1% to 9.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Lockwood’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.