How popular isLockwood in search?
In August 2026, there were an estimated 320 branded searches for Lockwood in New Zealand which is up 39.1% over the last 11 months. Lockwood holds 9.1% estimated Share of Search among New Zealand door lock brands and is ranked 3rd of 4 competitors for search popularity.
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Which door lock brands compete with Lockwood?
Share of Search by month for Yale, Schlage, Lockwood. The figures are in the table below the chart.
View monthly share of search table
| Month | Yale | Schlage | Lockwood | Carbine |
|---|---|---|---|---|
| Oct 2025 | 58.7% | 31.7% | 8.2% | 1.4% |
| Nov 2025 | 58.1% | 29.5% | 10.1% | 2.3% |
| Dec 2025 | 60.5% | 30.1% | 8.6% | 0.75% |
| Jan 2026 | 58.4% | 31.8% | 8% | 1.7% |
| Feb 2026 | 45.2% | 44.8% | 8.7% | 1.3% |
| Mar 2026 | 43.4% | 47.3% | 7.8% | 1.5% |
| Apr 2026 | 41.4% | 48.9% | 8.1% | 1.6% |
| May 2026 | 36.8% | 55.1% | 6.4% | 1.7% |
| Jun 2026 | 32.2% | 62.4% | 4.8% | 0.62% |
| Jul 2026 | 41.5% | 50.1% | 7.1% | 1.3% |
| Aug 2026 | 49.1% | 40.3% | 9.1% | 1.4% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 49.1% | 1.7K | +9.5% | +7.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 40.3% | 1.4K | -25.7% | -9.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 9.1% | 320 | +18.5% | +2 points | |
| 4, held 4th | 1.4% | 50 | 0% | +0.1 points |
1.
Yale49.1%
moved from 2nd to 1st · 1.7K estimated branded searches · +9.5% vs prior month · +7.7 points
2.
Schlage40.3%
moved from 1st to 2nd · 1.4K estimated branded searches · -25.7% vs prior month · -9.8 points
3.
Lockwood9.1%
held 3rd · 320 estimated branded searches · +18.5% vs prior month · +2 points
4.Carbine
1.4%
held 4th · 50 estimated branded searches · 0% vs prior month · +0.1 points
Compare search popularity between Lockwood and its closest rivals
How has branded search demand for Lockwood changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lockwood in New Zealand rose from 230 to 320.
- Across the 11 months ending August 2026, Lockwood’s estimated Share of Search among door lock brands in New Zealand increased from 8.2% to 9.1%.
- Across the 11 months ending August 2026, Lockwood’s estimated Share of Search among door lock brands in New Zealand peaked at 10.1% in November 2025 and was lowest at 4.8% in June 2026.
How did search popularity change for New Zealand door lock brands in August 2026?
4 changes
In August 2026, Yale overtook Schlage to take the highest estimated Share of Search among door lock brands in New Zealand, at 49.1%.
In August 2026, Lockwood gained estimated Share of Search among door lock brands in New Zealand, from 7.1% to 9.1%.
In August 2026, Schlage lost estimated Share of Search among door lock brands in New Zealand, from 50.1% to 40.3%.
Estimated monthly branded searches for Carbine in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.
How is Lockwood measured?
Brandwave collects information about searches that people make online using Lockwood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- door lock lockwood
- lockwood deadbolt
- lockwood deadlock
- lockwood digital door lock
- lockwood door handle
- lockwood lock
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Is Lockwood your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.