Schlage vs Yale:Which is more popular by branded search in New Zealand?
In August 2026, Yale had more branded searches than Schlage among door lock brands in New Zealand. Yale was estimated to have 1.7K branded searches compared to Schlage’s 1.4K, and held a 49.1% Share of Search versus Schlage’s 40.3%.
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Which is more popular in search, Schlage or Yale?
Compare the door lock and smart lock brands New Zealand homes fit. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yale, Schlage. The figures are in the table below the chart.
View monthly share of search table
| Month | Yale | Schlage | Lockwood | Carbine |
|---|---|---|---|---|
| Oct 2025 | 58.7% | 31.7% | 8.2% | 1.4% |
| Nov 2025 | 58.1% | 29.5% | 10.1% | 2.3% |
| Dec 2025 | 60.5% | 30.1% | 8.6% | 0.75% |
| Jan 2026 | 58.4% | 31.8% | 8% | 1.7% |
| Feb 2026 | 45.2% | 44.8% | 8.7% | 1.3% |
| Mar 2026 | 43.4% | 47.3% | 7.8% | 1.5% |
| Apr 2026 | 41.4% | 48.9% | 8.1% | 1.6% |
| May 2026 | 36.8% | 55.1% | 6.4% | 1.7% |
| Jun 2026 | 32.2% | 62.4% | 4.8% | 0.62% |
| Jul 2026 | 41.5% | 50.1% | 7.1% | 1.3% |
| Aug 2026 | 49.1% | 40.3% | 9.1% | 1.4% |
| Sep 2026 | — | — | — | — |
How has the Schlage and Yale comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Schlage took it in March 2026, Yale took it in August 2026.
- Across the 11 months ending August 2026, Schlage’s estimated Share of Search among door lock brands in New Zealand moved from 31.7% to 40.3%, and its estimated monthly branded searches moved from 890 to 1.4K.
- Across the 11 months ending August 2026, Yale’s estimated Share of Search among door lock brands in New Zealand moved from 58.7% to 49.1%, and its estimated monthly branded searches moved from 1.6K to 1.7K.
How did search popularity change for New Zealand door lock brands in August 2026?
2 changes
In August 2026, Yale overtook Schlage to take the highest estimated Share of Search among door lock brands in New Zealand, at 49.1%.
In August 2026, Schlage lost estimated Share of Search among door lock brands in New Zealand, from 50.1% to 40.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Schlage’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Schlage
8 branded search terms
- schlage deadbolt
- schlage deadbolt lock
- schlage door handle
- schlage door lock
- schlage encode wifi deadbolt
- schlage lock
- schlage lock key
- schlage locking door handle
Yale
7 branded search terms
- yale deadbolt
- yale digital door lock
- yale door handle
- yale door lock
- yale electronic door lock
- yale lock
- yale sliding door lock
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.