Padlock brands in New Zealand:Which are most popular?
In September 2026, Yale was the most searched padlock brand in New Zealand, accounting for 36.2% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Master Lock and ABUS showed up in every answer. ABUS was recommended most often, coming first in four out of five responses.
YaleShare of searches 36.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
SquireShare of searches 30.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Master LockShare of searches 19.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
ABUSShare of searches 10.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SandlefordShare of searches 3.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top padlock brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Master Lock and ABUS appeared every time. ABUS was recommended most often, coming first in four out of five answers. Master Lock was second, and Yale was third. Squire, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- ABUS1st
- Master Lock2nd
- Yale3rd
- Squire–
- Sandleford–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Master Lock5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ABUS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yale3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Squire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sandleford0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about padlock brands
5 answers
Asked ChatGPT
“Which padlock brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best padlock brands in New Zealand?”
Asked ChatGPT
“What's the best padlock brand in New Zealand for home security?”
Searched Google, AI Overview
“best padlock”
Searched Google, AI Overview
“padlock for gate”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which padlock brands do people search for most?
This chart shows how often people search Google for each padlock brand by name. Each line represents a brand's share of searches for all five padlock brands we track, month by month, from searches in New Zealand.
Share of searches by month for Yale, Squire, Master Lock, ABUS, Sandleford. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yale | Squire | Master Lock | ABUS | Sandleford |
|---|---|---|---|---|---|
| Oct 2025 | 36% | 36.5% | 15.5% | 9.5% | 2.5% |
| Nov 2025 | 34.8% | 35.3% | 18.8% | 8.7% | 2.4% |
| Dec 2025 | 33.5% | 34% | 20.5% | 9.8% | 2.3% |
| Jan 2026 | 31.6% | 39% | 17.1% | 10.1% | 2.2% |
| Feb 2026 | 29.1% | 36% | 21.2% | 10.3% | 3.4% |
| Mar 2026 | 29.6% | 36.7% | 20.6% | 10.6% | 2.5% |
| Apr 2026 | 31.6% | 39% | 18% | 9.2% | 2.2% |
| May 2026 | 30.9% | 38.2% | 19.7% | 9% | 2.1% |
| Jun 2026 | 34.8% | 35.3% | 16.9% | 11.1% | 1.9% |
| Jul 2026 | 34.1% | 34.6% | 20.4% | 8.5% | 2.4% |
| Aug 2026 | 31.9% | 39.8% | 17.3% | 8% | 3.1% |
| Sep 2026 | 36.2% | 30.2% | 19.6% | 10.6% | 3.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 36.2% | 720 | 0% | +4.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 30.2% | 600 | -33.3% | -9.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19.6% | 390 | 0% | +2.3 points | |
| 4, held 4th | 10.6% | 210 | +16.7% | +2.6 points | |
| 5, held 5th | 3.5% | 70 | 0% | +0.4 points |
1.
Yale36.2%
Moved from 2nd to 1st. 720 estimated branded searches, 0% vs prior month. Share +4.3 points.
2.
Squire30.2%
Moved from 1st to 2nd. 600 estimated branded searches, -33.3% vs prior month. Share -9.7 points.
19.6%
Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +2.3 points.
4.
ABUS10.6%
Held 4th. 210 estimated branded searches, +16.7% vs prior month. Share +2.6 points.
3.5%
Held 5th. 70 estimated branded searches, 0% vs prior month. Share +0.4 points.
Which brand is most popular in search among padlock brands in New Zealand?
5 brands
In September 2026, Yale was the most searched among padlock brands in New Zealand, with an estimated 720 branded searches, 36.2% of all searches for the five we track. Squire is in 2nd place, 6 percentage points behind at 30.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Yale | 36% → 36.2% | 36.2%Sep 2026 | 29.1%Feb 2026 | 2nd → 1st |
| Squire | 36.5% → 30.2% | 39.8%Aug 2026 | 30.2%Sep 2026 | 1st → 2nd |
| Master Lock | 15.5% → 19.6% | 21.2%Feb 2026 | 15.5%Oct 2025 | 3rd |
| ABUS | 9.5% → 10.6% | 11.1%Jun 2026 | 8%Aug 2026 | 4th |
| Sandleford | 2.5% → 3.5% | 3.5%Sep 2026 | 1.9%Jun 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Squire’s share of searches among padlock brands in New Zealand decreased from 36.5% to 30.2%.
- Across the 12 months ending September 2026, Master Lock’s share of searches among padlock brands in New Zealand increased from 15.5% to 19.6%.
- Across the 12 months ending September 2026, ABUS’s share of searches among padlock brands in New Zealand increased from 9.5% to 10.6%.
- Across the 12 months ending September 2026, Sandleford’s share of searches among padlock brands in New Zealand increased from 2.5% to 3.5%.
- Across the 12 months ending September 2026, Yale’s share of searches among padlock brands in New Zealand peaked at 36.2% in September 2026 and was lowest at 29.1% in February 2026.
- Across the 12 months ending September 2026, Squire’s share of searches among padlock brands in New Zealand peaked at 39.8% in August 2026 and was lowest at 30.2% in September 2026.
- Across the 12 months ending September 2026, Master Lock’s share of searches among padlock brands in New Zealand peaked at 21.2% in February 2026 and was lowest at 15.5% in October 2025.
- Across the 12 months ending September 2026, ABUS’s share of searches among padlock brands in New Zealand peaked at 11.1% in June 2026 and was lowest at 8% in August 2026.
- Across the 12 months ending September 2026, Sandleford’s share of searches among padlock brands in New Zealand peaked at 3.5% in September 2026 and was lowest at 1.9% in June 2026.
- Across the 12 months ending September 2026, Yale rose from 2nd to 1st among padlock brands in New Zealand.
- Across the 12 months ending September 2026, Squire fell from 1st to 2nd among padlock brands in New Zealand.
How did search popularity change for New Zealand padlock brands in September 2026?
5 changes
In September 2026, Yale overtook Squire to become the leader among padlock brands in New Zealand, with 36.2% of the searches.
In September 2026, ABUS gained share of searches among padlock brands in New Zealand, from 8% to 10.6%.
In September 2026, Master Lock gained share of searches among padlock brands in New Zealand, from 17.3% to 19.6%.
In September 2026, Squire lost share of searches among padlock brands in New Zealand, from 39.8% to 30.2%.
Sandleford’s share of searches among padlock brands in New Zealand has gained ground for 3 months in a row, from 1.9% to 3.5% in September 2026.
Compare popularity between leading brands
- Yale vs Squire: compare popularity
- Yale vs Master Lock: compare popularity
- Yale vs ABUS: compare popularity
- Yale vs Sandleford: compare popularity
- Squire vs Master Lock: compare popularity
- Squire vs ABUS: compare popularity
- Squire vs Sandleford: compare popularity
- Master Lock vs ABUS: compare popularity
- Master Lock vs Sandleford: compare popularity
- ABUS vs Sandleford: compare popularity
- Compare any of these brands
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