Brandwave

ABUS vs Kensington:Which is more popular?

In September 2026, Kensington had more branded searches than ABUS among cable lock brands in New Zealand. Kensington had about 1,900 branded searches, while ABUS had 210. Kensington made up 52.6% of all cable lock brand searches we track, and ABUS accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about cable lock brands, ABUS appeared in four of the five answers and Kensington in none.

Among cable lock brands in New Zealand in September 2026

Who do people search for more?

Kensington, about 9 searches for every 1 for ABUS

Kensington 1.9K searchesABUS 210 searches

Who does AI mention more?

ABUS, mentioned in 4 of 5 answers, Kensington in 0

ABUS in 4 of 5Kensington in 0 of 5

Who does AI recommend more?

ABUS, the only one of the two named

ABUS first in 4Kensington never named

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Top cable lock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ABUS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kensington did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kryptonite1st
  2. ABUS2nd
  3. Master Lock3rd
  4. Kensington–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kryptonite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Master Lock4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ABUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kensington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cable lock brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is ABUS or Kensington more popular in search?

This chart shows how often people search Google for ABUS and Kensington by name. Each line represents a brand's share of searches for all four cable lock brands we track, month by month, from searches in New Zealand.

ABUS and Kensington among cable lock brands in New Zealand, by month

Share of searches by month for Kensington, ABUS. The figures are in the table below the chart.

View monthly share of searches table
MonthKensingtonKryptoniteMaster LockABUS
Oct 202556.2%32.1%7.3%4.4%
Nov 202549.5%35.7%10.2%4.7%
Dec 202537.8%49.2%8.8%4.2%
Jan 202652.3%30.6%10.7%6.3%
Feb 202649.2%34.2%11.1%5.4%
Mar 202654.1%28.2%11.7%6%
Apr 202650.3%33.3%10.8%5.6%
May 202657%27.1%10.9%5%
Jun 202652.9%30.9%9.7%6.4%
Jul 202653.1%29.9%12%5%
Aug 202654.4%32.7%8.8%4.1%
Sep 202652.6%30.7%10.8%5.8%

How has the ABUS and Kensington comparison changed over the last 12 months?

3 findings
  • Kensington was ahead of ABUS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ABUS’s share of searches among cable lock brands in New Zealand moved from 4.4% to 5.8%, and its estimated monthly branded searches moved from 190 to 210.
  • Across the 12 months ending September 2026, Kensington’s share of searches among cable lock brands in New Zealand moved from 56.2% to 52.6%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for New Zealand cable lock brands in September 2026?

2 changes

  1. In September 2026, ABUS gained share of searches among cable lock brands in New Zealand, from 4.1% to 5.8%.

  2. In September 2026, Kensington lost share of searches among cable lock brands in New Zealand, from 54.4% to 52.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ABUS’s and Kensington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ABUS

2 branded search terms

  • abus
  • abus padlock

Kensington

1 branded search term

  • kensington

How the Brand Demand Index is measured

Other head-to-heads among cable lock brands

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