Brandwave

Kryptonite vs OnGuard:Which is more popular?

In September 2026, Kryptonite had more branded searches than OnGuard among bike lock brands in New Zealand. Kryptonite had about 1,110 branded searches, while OnGuard had 300. Kryptonite made up 53.1% of all bike lock brand searches we track, and OnGuard accounted for 14.4%. When we asked ChatGPT and Google AI Overviews about bike lock brands, Kryptonite appeared in all five answers and OnGuard in one. Kryptonite was mentioned before OnGuard in every answer.

Among bike lock brands in New Zealand in September 2026

Who do people search for more?

Kryptonite, about 4 searches for every 1 for OnGuard

Kryptonite 1.1K searchesOnGuard 300 searches

Who does AI mention more?

Kryptonite, mentioned in every answer we collected

Kryptonite in 5 of 5OnGuard in 1 of 5

Who does AI recommend more?

Kryptonite, named ahead of OnGuard in every answer

Kryptonite first in 4OnGuard never first

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Top bike lock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kryptonite appeared in all five answers. OnGuard was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kryptonite was listed before OnGuard in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kryptonite1st
  2. ABUS2nd
  3. Hiplok3rd
  4. OnGuard4th
  5. Master Lock–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kryptonite5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hiplok5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ABUS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OnGuard1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Master Lock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike lock brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Kryptonite or OnGuard more popular in search?

This chart shows how often people search Google for Kryptonite and OnGuard by name. Each line represents a brand's share of searches for all five bike lock brands we track, month by month, from searches in New Zealand.

Kryptonite and OnGuard among bike lock brands in New Zealand, by month

Share of searches by month for Kryptonite, OnGuard. The figures are in the table below the chart.

View monthly share of searches table
MonthKryptoniteMaster LockOnGuardABUSHiplok
Oct 202564.3%14.6%8.5%8.9%3.8%
Nov 202562.8%17.9%6.4%8.3%4.6%
Dec 202574.4%13.3%3.6%6.3%2.4%
Jan 202655.8%19.6%8%11.6%5%
Feb 202651%16.6%21.2%8.1%3.1%
Mar 202650.3%20.8%12.2%10.7%6.1%
Apr 202658.3%19%7.4%9.7%5.6%
May 202654.3%21.9%10%10%3.8%
Jun 202656.6%17.9%8.7%11.7%5.1%
Jul 202653%21.3%11.9%8.9%5%
Aug 202664%17.3%6.7%8%4%
Sep 202653.1%18.7%14.4%10%3.8%

How has the Kryptonite and OnGuard comparison changed over the last 12 months?

3 findings
  • Kryptonite was ahead of OnGuard in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kryptonite’s share of searches among bike lock brands in New Zealand moved from 64.3% to 53.1%, and its estimated monthly branded searches moved from 1.4K to 1.1K.
  • Across the 12 months ending September 2026, OnGuard’s share of searches among bike lock brands in New Zealand moved from 8.5% to 14.4%, and its estimated monthly branded searches moved from 180 to 300.

How did search popularity change for New Zealand bike lock brands in September 2026?

2 changes

  1. In September 2026, OnGuard overtook ABUS to rank 3rd among bike lock brands in New Zealand, with 14.4% of the searches.

  2. In September 2026, Kryptonite lost share of searches among bike lock brands in New Zealand, from 64% to 53.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Kryptonite’s and OnGuard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kryptonite

2 branded search terms

  • kryptonite
  • kryptonite bike lock

OnGuard

2 branded search terms

  • onguard
  • onguard bike lock

How the Brand Demand Index is measured

Other head-to-heads among bike lock brands

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