Brandwave

How popular isKryptonite?

In September 2026, people searched for Kryptonite by name about 1,110 times in New Zealand, a 19% decrease from the previous year. These searches made up 30.7% of all New Zealand cable lock brand searches, placing Kryptonite second out of four brands. When we asked both ChatGPT and Google AI Overviews about cable lock brands, Kryptonite appeared in four of the five answers and was the most recommended of the four.

Search and AI answers in September 2026

Kryptonite is the second most searched of 4 competitors and the most recommended in AI answers.

  1. KensingtonShare of searches 52.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KryptoniteShare of searches 30.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Master LockShare of searches 10.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. ABUSShare of searches 5.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top cable lock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kryptonite was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kryptonite is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kryptonite1st
  2. ABUS2nd
  3. Master Lock3rd
  4. Kensington–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kryptonite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Master Lock4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ABUS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kensington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cable lock brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which cable lock brands compete with Kryptonite?

Kryptonite against cable lock brands in New Zealand, by month

Share of searches by month for Kensington, Kryptonite, Master Lock, ABUS. The figures are in the table below the chart.

View monthly share of searches table
MonthKensingtonKryptoniteMaster LockABUS
Oct 202556.2%32.1%7.3%4.4%
Nov 202549.5%35.7%10.2%4.7%
Dec 202537.8%49.2%8.8%4.2%
Jan 202652.3%30.6%10.7%6.3%
Feb 202649.2%34.2%11.1%5.4%
Mar 202654.1%28.2%11.7%6%
Apr 202650.3%33.3%10.8%5.6%
May 202657%27.1%10.9%5%
Jun 202652.9%30.9%9.7%6.4%
Jul 202653.1%29.9%12%5%
Aug 202654.4%32.7%8.8%4.1%
Sep 202652.6%30.7%10.8%5.8%

  1. 1.Kensington

    52.6%

    Held 1st. 1.9K estimated branded searches, -20.8% vs prior month. Share -1.8 points.

  2. 2.Kryptonite

    30.7%

    Held 2nd. 1.1K estimated branded searches, -22.9% vs prior month. Share -1.9 points.

  3. 3.Master Lock

    10.8%

    Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +2 points.

  4. 4.ABUS

    5.8%

    Held 4th. 210 estimated branded searches, +16.7% vs prior month. Share +1.7 points.

Compare popularity between Kryptonite and its closest rivals

Every comparison with Kryptonite

5 comparisons

How has branded search demand for Kryptonite changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kryptonite in New Zealand fell from 1.4K to 1.1K.
  • Across the 12 months ending September 2026, Kryptonite’s share of searches among cable lock brands in New Zealand decreased from 32.1% to 30.7%.
  • Across the 12 months ending September 2026, Kryptonite’s share of searches among cable lock brands in New Zealand peaked at 49.2% in December 2025 and was lowest at 27.1% in May 2026.

How did search popularity change for New Zealand cable lock brands in September 2026?

4 changes

  1. In September 2026, Master Lock gained share of searches among cable lock brands in New Zealand, from 8.8% to 10.8%.

  2. In September 2026, ABUS gained share of searches among cable lock brands in New Zealand, from 4.1% to 5.8%.

  3. In September 2026, Kryptonite lost share of searches among cable lock brands in New Zealand, from 32.7% to 30.7%.

  4. In September 2026, Kensington lost share of searches among cable lock brands in New Zealand, from 54.4% to 52.6%.

How are Kryptonite’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kryptonite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kryptonite
  • kryptonite bike lock

Do you work for Kryptonite? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kryptonite compete?

Kryptonite is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cable lock brands2nd of 430.7%Shown above
Bike lock brands1st of 553.1%Show ranking
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Is Kryptonite your brand?

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