Keyboard tray brands in New Zealand:Which are most popular?
In September 2026, StarTech was the most searched keyboard tray brand in New Zealand, accounting for 37.6% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, StarTech showed up in every answer. Humanscale was recommended most often, coming first in two out of three responses that gave a list.
StarTechShare of searches 37.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
FlexiSpotShare of searches 29.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
FellowesShare of searches 17.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
ErgotronShare of searches 8.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
HumanscaleShare of searches 6.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top keyboard tray brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, StarTech appeared every time. Humanscale was recommended most often, coming first in two out of three answers that gave a list. Fellowes was second, and StarTech was third. FlexiSpot, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Humanscale1st
- Fellowes2nd
- StarTech3rd
Kensington4th- FlexiSpot–
- Ergotron–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- StarTech4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fellowes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Humanscale3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kensington3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- FlexiSpot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ergotron0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about keyboard tray brands
4 answers
Asked ChatGPT
“Which keyboard tray brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best keyboard tray brands in New Zealand?”
Asked ChatGPT
“What's the best keyboard tray brand in New Zealand for an ergonomic desk?”
Searched Google, AI Overview
“best keyboard tray”
Searched Google, AI Overview
“under desk keyboard tray”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which keyboard tray brands do people search for most?
This chart shows how often people search Google for each keyboard tray brand by name. Each line represents a brand's share of searches for all six keyboard tray brands we track, month by month, from searches in New Zealand.
Share of searches by month for StarTech, FlexiSpot, Fellowes, Ergotron, Humanscale. The figures are in the table below the chart.
View monthly share of searches table
| Month | StarTech | FlexiSpot | Fellowes | Ergotron | Humanscale | Kensington |
|---|---|---|---|---|---|---|
| Oct 2025 | 41% | 21% | 22% | 7% | 9% | 0% |
| Nov 2025 | 35.9% | 33.3% | 17.1% | 6% | 7.7% | 0% |
| Dec 2025 | 35.1% | 33% | 17.5% | 7.2% | 7.2% | 0% |
| Jan 2026 | 39.1% | 29.3% | 18% | 5.3% | 8.3% | 0% |
| Feb 2026 | 40.8% | 20.4% | 23.3% | 6.8% | 8.7% | 0% |
| Mar 2026 | 42.4% | 25.6% | 17.6% | 7.2% | 7.2% | 0% |
| Apr 2026 | 39.3% | 24.3% | 20.6% | 6.5% | 8.4% | 0.93% |
| May 2026 | 28.6% | 32.8% | 19.3% | 7.6% | 11.8% | 0% |
| Jun 2026 | 36.3% | 28.3% | 23% | 6.2% | 6.2% | 0% |
| Jul 2026 | 38% | 29.6% | 17.6% | 6.5% | 8.3% | 0% |
| Aug 2026 | 36.5% | 27.8% | 20% | 6.1% | 9.6% | 0% |
| Sep 2026 | 37.6% | 29.4% | 17.4% | 8.3% | 6.4% | 0.92% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.6% | 410 | -2.4% | +1.1 points | |
| 2, held 2nd | 29.4% | 320 | 0% | +1.5 points | |
| 3, held 3rd | 17.4% | 190 | -17.4% | -2.6 points | |
| 4, moved from 5th to 4th | 8.3% | 90 | +28.6% | +2.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.4% | 70 | -36.4% | -3.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.92% | 10 | — | +0.9 points |
1.
StarTech37.6%
Held 1st. 410 estimated branded searches, -2.4% vs prior month. Share +1.1 points.
29.4%
Held 2nd. 320 estimated branded searches, 0% vs prior month. Share +1.5 points.
3.
Fellowes17.4%
Held 3rd. 190 estimated branded searches, -17.4% vs prior month. Share -2.6 points.
4.
Ergotron8.3%
Moved from 5th to 4th. 90 estimated branded searches, +28.6% vs prior month. Share +2.2 points.
6.4%
Moved from 4th to 5th. 70 estimated branded searches, -36.4% vs prior month. Share -3.1 points.
0.92%
Held 6th. 10 estimated branded searches, — vs prior month. Share +0.9 points.
Which brand is most popular in search among keyboard tray brands in New Zealand?
6 brands
In September 2026, StarTech was the most searched among keyboard tray brands in New Zealand, with an estimated 410 branded searches, 37.6% of all searches for the six we track. FlexiSpot is in 2nd place, 8.3 percentage points behind at 29.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| StarTech | 41% → 37.6% | 42.4%Mar 2026 | 28.6%May 2026 | 1st |
| FlexiSpot | 21% → 29.4% | 33.3%Nov 2025 | 20.4%Feb 2026 | 3rd → 2nd |
| Fellowes | 22% → 17.4% | 23.3%Feb 2026 | 17.1%Nov 2025 | 2nd → 3rd |
| Ergotron | 7% → 8.3% | 8.3%Sep 2026 | 5.3%Jan 2026 | 5th → 4th |
| Humanscale | 9% → 6.4% | 11.8%May 2026 | 6.2%Jun 2026 | 4th → 5th |
| Kensington | 0% → 0.92% | 0.93%Apr 2026 | 0%Oct 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, StarTech’s share of searches among keyboard tray brands in New Zealand decreased from 41% to 37.6%.
- Across the 12 months ending September 2026, FlexiSpot’s share of searches among keyboard tray brands in New Zealand increased from 21% to 29.4%.
- Across the 12 months ending September 2026, Fellowes’ share of searches among keyboard tray brands in New Zealand decreased from 22% to 17.4%.
- Across the 12 months ending September 2026, Ergotron’s share of searches among keyboard tray brands in New Zealand increased from 7% to 8.3%.
- Across the 12 months ending September 2026, Humanscale’s share of searches among keyboard tray brands in New Zealand decreased from 9% to 6.4%.
- Across the 12 months ending September 2026, Kensington’s share of searches among keyboard tray brands in New Zealand increased from 0% to 0.92%.
- Across the 12 months ending September 2026, StarTech’s share of searches among keyboard tray brands in New Zealand peaked at 42.4% in March 2026 and was lowest at 28.6% in May 2026.
- Across the 12 months ending September 2026, FlexiSpot’s share of searches among keyboard tray brands in New Zealand peaked at 33.3% in November 2025 and was lowest at 20.4% in February 2026.
- Across the 12 months ending September 2026, Fellowes’ share of searches among keyboard tray brands in New Zealand peaked at 23.3% in February 2026 and was lowest at 17.1% in November 2025.
- Across the 12 months ending September 2026, Ergotron’s share of searches among keyboard tray brands in New Zealand peaked at 8.3% in September 2026 and was lowest at 5.3% in January 2026.
- Across the 12 months ending September 2026, Humanscale’s share of searches among keyboard tray brands in New Zealand peaked at 11.8% in May 2026 and was lowest at 6.2% in June 2026.
- Across the 12 months ending September 2026, FlexiSpot rose from 3rd to 2nd among keyboard tray brands in New Zealand.
- Across the 12 months ending September 2026, Fellowes fell from 2nd to 3rd among keyboard tray brands in New Zealand.
- Across the 12 months ending September 2026, Ergotron rose from 5th to 4th among keyboard tray brands in New Zealand.
- Across the 12 months ending September 2026, Humanscale fell from 4th to 5th among keyboard tray brands in New Zealand.
How did search popularity change for New Zealand keyboard tray brands in September 2026?
6 changes
In September 2026, Ergotron overtook Humanscale to rank 4th among keyboard tray brands in New Zealand, with 8.3% of the searches.
In September 2026, FlexiSpot gained share of searches among keyboard tray brands in New Zealand, from 27.8% to 29.4%.
In September 2026, StarTech gained share of searches among keyboard tray brands in New Zealand, from 36.5% to 37.6%.
In September 2026, Kensington gained share of searches among keyboard tray brands in New Zealand, from 0% to 0.92%.
In September 2026, Humanscale lost share of searches among keyboard tray brands in New Zealand, from 9.6% to 6.4%.
In September 2026, Fellowes lost share of searches among keyboard tray brands in New Zealand, from 20% to 17.4%.
Compare popularity between leading brands
- StarTech vs FlexiSpot: compare popularity
- StarTech vs Fellowes: compare popularity
- StarTech vs Ergotron: compare popularity
- StarTech vs Humanscale: compare popularity
- FlexiSpot vs Fellowes: compare popularity
- FlexiSpot vs Ergotron: compare popularity
- FlexiSpot vs Humanscale: compare popularity
- Fellowes vs Ergotron: compare popularity
- Fellowes vs Humanscale: compare popularity
- Ergotron vs Humanscale: compare popularity
- Compare any of these brands
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