Brandwave

Ergotron vs Humanscale:Which is more popular?

In September 2026, Ergotron had more branded searches than Humanscale among keyboard tray brands in New Zealand. Ergotron had about 90 branded searches, while Humanscale had 70. Ergotron made up 8.3% of all keyboard tray brand searches we track, and Humanscale accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about keyboard tray brands, Humanscale appeared in three of the four answers and Ergotron in none.

Among keyboard tray brands in New Zealand in September 2026

Who do people search for more?

Ergotron, about 29% more searches than Humanscale

Ergotron 90 searchesHumanscale 70 searches

Who does AI mention more?

Humanscale, mentioned in 3 of 4 answers, Ergotron in 0

Humanscale in 3 of 4Ergotron in 0 of 4

Who does AI recommend more?

Humanscale, the only one of the two named

Humanscale first in 3Ergotron never named

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Top keyboard tray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Humanscale was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ergotron did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Humanscale1st
  2. Fellowes2nd
  3. StarTech3rd
  4. Kensington4th
  5. FlexiSpot–
  6. Ergotron–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • StarTech4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fellowes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Humanscale3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kensington3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FlexiSpot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ergotron0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about keyboard tray brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ergotron or Humanscale more popular in search?

This chart shows how often people search Google for Ergotron and Humanscale by name. Each line represents a brand's share of searches for all six keyboard tray brands we track, month by month, from searches in New Zealand.

Ergotron and Humanscale among keyboard tray brands in New Zealand, by month

Share of searches by month for Ergotron, Humanscale. The figures are in the table below the chart.

View monthly share of searches table
MonthStarTechFlexiSpotFellowesErgotronHumanscaleKensington
Oct 202541%21%22%7%9%0%
Nov 202535.9%33.3%17.1%6%7.7%0%
Dec 202535.1%33%17.5%7.2%7.2%0%
Jan 202639.1%29.3%18%5.3%8.3%0%
Feb 202640.8%20.4%23.3%6.8%8.7%0%
Mar 202642.4%25.6%17.6%7.2%7.2%0%
Apr 202639.3%24.3%20.6%6.5%8.4%0.93%
May 202628.6%32.8%19.3%7.6%11.8%0%
Jun 202636.3%28.3%23%6.2%6.2%0%
Jul 202638%29.6%17.6%6.5%8.3%0%
Aug 202636.5%27.8%20%6.1%9.6%0%
Sep 202637.6%29.4%17.4%8.3%6.4%0.92%

How has the Ergotron and Humanscale comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Ergotron took it in September 2026.
  • Across the 12 months ending September 2026, Ergotron’s share of searches among keyboard tray brands in New Zealand moved from 7% to 8.3%, and its estimated monthly branded searches moved from 70 to 90.
  • Across the 12 months ending September 2026, Humanscale’s share of searches among keyboard tray brands in New Zealand moved from 9% to 6.4%, and its estimated monthly branded searches moved from 90 to 70.

How did search popularity change for New Zealand keyboard tray brands in September 2026?

2 changes

  1. In September 2026, Ergotron overtook Humanscale to rank 4th among keyboard tray brands in New Zealand, with 8.3% of the searches.

  2. In September 2026, Humanscale lost share of searches among keyboard tray brands in New Zealand, from 9.6% to 6.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ergotron’s and Humanscale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ergotron

1 branded search term

  • ergotron

Humanscale

1 branded search term

  • humanscale

How the Brand Demand Index is measured

Other head-to-heads among keyboard tray brands

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