Humanscale vs StarTech:Which is more popular?
In September 2026, StarTech had more branded searches than Humanscale among keyboard tray brands in New Zealand. StarTech had about 410 branded searches, while Humanscale had 70. StarTech made up 37.6% of all keyboard tray brand searches we track, and Humanscale accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about keyboard tray brands, StarTech appeared in all four answers and Humanscale in three. Humanscale was mentioned before StarTech in two out of three answers.
Who do people search for more?
StarTech, about 6 searches for every 1 for Humanscale
Who does AI mention more?
StarTech, mentioned in every answer we collected
Who does AI recommend more?
Humanscale, named ahead of StarTech in 2 of 3 answers
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Top keyboard tray brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, StarTech appeared in all four answers. Humanscale was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Humanscale was listed before StarTech in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Humanscale1st
Fellowes2nd- StarTech3rd
Kensington4th
FlexiSpot–
Ergotron–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- StarTech4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fellowes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Humanscale3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kensington3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- FlexiSpot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ergotron0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about keyboard tray brands
4 answers
Asked ChatGPT
“Which keyboard tray brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best keyboard tray brands in New Zealand?”
Asked ChatGPT
“What's the best keyboard tray brand in New Zealand for an ergonomic desk?”
Searched Google, AI Overview
“best keyboard tray”
Searched Google, AI Overview
“under desk keyboard tray”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Humanscale or StarTech more popular in search?
This chart shows how often people search Google for Humanscale and StarTech by name. Each line represents a brand's share of searches for all six keyboard tray brands we track, month by month, from searches in New Zealand.
Share of searches by month for StarTech, Humanscale. The figures are in the table below the chart.
View monthly share of searches table
| Month | StarTech | FlexiSpot | Fellowes | Ergotron | Humanscale | Kensington |
|---|---|---|---|---|---|---|
| Oct 2025 | 41% | 21% | 22% | 7% | 9% | 0% |
| Nov 2025 | 35.9% | 33.3% | 17.1% | 6% | 7.7% | 0% |
| Dec 2025 | 35.1% | 33% | 17.5% | 7.2% | 7.2% | 0% |
| Jan 2026 | 39.1% | 29.3% | 18% | 5.3% | 8.3% | 0% |
| Feb 2026 | 40.8% | 20.4% | 23.3% | 6.8% | 8.7% | 0% |
| Mar 2026 | 42.4% | 25.6% | 17.6% | 7.2% | 7.2% | 0% |
| Apr 2026 | 39.3% | 24.3% | 20.6% | 6.5% | 8.4% | 0.93% |
| May 2026 | 28.6% | 32.8% | 19.3% | 7.6% | 11.8% | 0% |
| Jun 2026 | 36.3% | 28.3% | 23% | 6.2% | 6.2% | 0% |
| Jul 2026 | 38% | 29.6% | 17.6% | 6.5% | 8.3% | 0% |
| Aug 2026 | 36.5% | 27.8% | 20% | 6.1% | 9.6% | 0% |
| Sep 2026 | 37.6% | 29.4% | 17.4% | 8.3% | 6.4% | 0.92% |
How has the Humanscale and StarTech comparison changed over the last 12 months?
3 findings
- StarTech was ahead of Humanscale in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Humanscale’s share of searches among keyboard tray brands in New Zealand moved from 9% to 6.4%, and its estimated monthly branded searches moved from 90 to 70.
- Across the 12 months ending September 2026, StarTech’s share of searches among keyboard tray brands in New Zealand moved from 41% to 37.6%, and its estimated monthly branded searches held steady at 410.
How did search popularity change for New Zealand keyboard tray brands in September 2026?
3 changes
In September 2026, Ergotron overtook Humanscale to rank 4th among keyboard tray brands in New Zealand, with 8.3% of the searches.
In September 2026, StarTech gained share of searches among keyboard tray brands in New Zealand, from 36.5% to 37.6%.
In September 2026, Humanscale lost share of searches among keyboard tray brands in New Zealand, from 9.6% to 6.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Humanscale’s and StarTech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Humanscale
1 branded search term
- humanscale
StarTech
2 branded search terms
- startech
- startech.com
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