Brandwave

How popular isStarTech?

In September 2026, people searched for StarTech by name about 410 times in New Zealand, about the same as the previous year. These searches made up 37.6% of all New Zealand keyboard tray brand searches, placing StarTech first out of six brands. When we asked both ChatGPT and Google AI Overviews about keyboard tray brands, StarTech appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

StarTech is the most searched of 6 competitors and the third most recommended in AI answers.

  1. StarTechShare of searches 37.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. FlexiSpotShare of searches 29.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. FellowesShare of searches 17.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. ErgotronShare of searches 8.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. HumanscaleShare of searches 6.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st

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Top keyboard tray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, StarTech appeared in all four answers. StarTech is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Humanscale1st
  2. Fellowes2nd
  3. StarTech3rd
  4. Kensington4th
  5. FlexiSpot–
  6. Ergotron–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • StarTech4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fellowes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Humanscale3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kensington3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FlexiSpot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ergotron0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about keyboard tray brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which keyboard tray brands compete with StarTech?

StarTech against keyboard tray brands in New Zealand, by month

Share of searches by month for StarTech, FlexiSpot, Fellowes, Ergotron, Humanscale. The figures are in the table below the chart.

View monthly share of searches table
MonthStarTechFlexiSpotFellowesErgotronHumanscaleKensington
Oct 202541%21%22%7%9%0%
Nov 202535.9%33.3%17.1%6%7.7%0%
Dec 202535.1%33%17.5%7.2%7.2%0%
Jan 202639.1%29.3%18%5.3%8.3%0%
Feb 202640.8%20.4%23.3%6.8%8.7%0%
Mar 202642.4%25.6%17.6%7.2%7.2%0%
Apr 202639.3%24.3%20.6%6.5%8.4%0.93%
May 202628.6%32.8%19.3%7.6%11.8%0%
Jun 202636.3%28.3%23%6.2%6.2%0%
Jul 202638%29.6%17.6%6.5%8.3%0%
Aug 202636.5%27.8%20%6.1%9.6%0%
Sep 202637.6%29.4%17.4%8.3%6.4%0.92%

  1. 1.StarTech

    37.6%

    Held 1st. 410 estimated branded searches, -2.4% vs prior month. Share +1.1 points.

  2. 2.FlexiSpot

    29.4%

    Held 2nd. 320 estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Fellowes

    17.4%

    Held 3rd. 190 estimated branded searches, -17.4% vs prior month. Share -2.6 points.

  4. 4.Ergotron

    8.3%

    Moved from 5th to 4th. 90 estimated branded searches, +28.6% vs prior month. Share +2.2 points.

  5. 5.Humanscale

    6.4%

    Moved from 4th to 5th. 70 estimated branded searches, -36.4% vs prior month. Share -3.1 points.

  6. 6.Kensington

    0.92%

    Held 6th. 10 estimated branded searches, — vs prior month. Share +0.9 points.

Compare popularity between StarTech and its closest rivals

Every comparison with StarTech

4 comparisons

How has branded search demand for StarTech changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for StarTech in New Zealand held steady at 410.
  • Across the 12 months ending September 2026, StarTech’s share of searches among keyboard tray brands in New Zealand decreased from 41% to 37.6%.
  • Across the 12 months ending September 2026, StarTech’s share of searches among keyboard tray brands in New Zealand peaked at 42.4% in March 2026 and was lowest at 28.6% in May 2026.

How did search popularity change for New Zealand keyboard tray brands in September 2026?

6 changes

  1. In September 2026, Ergotron overtook Humanscale to rank 4th among keyboard tray brands in New Zealand, with 8.3% of the searches.

  2. In September 2026, FlexiSpot gained share of searches among keyboard tray brands in New Zealand, from 27.8% to 29.4%.

  3. In September 2026, StarTech gained share of searches among keyboard tray brands in New Zealand, from 36.5% to 37.6%.

  4. In September 2026, Kensington gained share of searches among keyboard tray brands in New Zealand, from 0% to 0.92%.

  5. In September 2026, Humanscale lost share of searches among keyboard tray brands in New Zealand, from 9.6% to 6.4%.

  6. In September 2026, Fellowes lost share of searches among keyboard tray brands in New Zealand, from 20% to 17.4%.

How are StarTech’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using StarTech’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • startech
  • startech.com

Do you work for StarTech? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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