Brandwave

How popular isFlexiSpot?

In September 2026, people searched for FlexiSpot by name about 480 times in New Zealand, a 41.2% increase from the previous year. These searches made up 29.4% of all New Zealand keyboard tray brand searches, placing FlexiSpot second out of six brands. When we asked both ChatGPT and Google AI Overviews about keyboard tray brands, FlexiSpot did not appear in any of the answers.

Search and AI answers in September 2026

FlexiSpot is the second most searched of 6 competitors and not listed in any AI answer.

  1. StarTechShare of searches 37.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. FlexiSpotShare of searches 29.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. FellowesShare of searches 17.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. ErgotronShare of searches 8.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. HumanscaleShare of searches 6.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st

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Top keyboard tray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, FlexiSpot did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Humanscale1st
  2. Fellowes2nd
  3. StarTech3rd
  4. Kensington4th
  5. FlexiSpot–
  6. Ergotron–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • StarTech4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fellowes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Humanscale3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kensington3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FlexiSpot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ergotron0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about keyboard tray brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which keyboard tray brands compete with FlexiSpot?

FlexiSpot against keyboard tray brands in New Zealand, by month

Share of searches by month for StarTech, FlexiSpot, Fellowes, Ergotron, Humanscale. The figures are in the table below the chart.

View monthly share of searches table
MonthStarTechFlexiSpotFellowesErgotronHumanscaleKensington
Oct 202541%21%22%7%9%0%
Nov 202535.9%33.3%17.1%6%7.7%0%
Dec 202535.1%33%17.5%7.2%7.2%0%
Jan 202639.1%29.3%18%5.3%8.3%0%
Feb 202640.8%20.4%23.3%6.8%8.7%0%
Mar 202642.4%25.6%17.6%7.2%7.2%0%
Apr 202639.3%24.3%20.6%6.5%8.4%0.93%
May 202628.6%32.8%19.3%7.6%11.8%0%
Jun 202636.3%28.3%23%6.2%6.2%0%
Jul 202638%29.6%17.6%6.5%8.3%0%
Aug 202636.5%27.8%20%6.1%9.6%0%
Sep 202637.6%29.4%17.4%8.3%6.4%0.92%

  1. 1.StarTech

    37.6%

    Held 1st. 410 estimated branded searches, -2.4% vs prior month. Share +1.1 points.

  2. 2.FlexiSpot

    29.4%

    Held 2nd. 320 estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Fellowes

    17.4%

    Held 3rd. 190 estimated branded searches, -17.4% vs prior month. Share -2.6 points.

  4. 4.Ergotron

    8.3%

    Moved from 5th to 4th. 90 estimated branded searches, +28.6% vs prior month. Share +2.2 points.

  5. 5.Humanscale

    6.4%

    Moved from 4th to 5th. 70 estimated branded searches, -36.4% vs prior month. Share -3.1 points.

  6. 6.Kensington

    0.92%

    Held 6th. 10 estimated branded searches, — vs prior month. Share +0.9 points.

Compare popularity between FlexiSpot and its closest rivals

Every comparison with FlexiSpot

7 comparisons

How has branded search demand for FlexiSpot changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for FlexiSpot in New Zealand rose from 340 to 480.
  • Across the 12 months ending September 2026, FlexiSpot’s share of searches among keyboard tray brands in New Zealand increased from 21% to 29.4%.
  • Across the 12 months ending September 2026, FlexiSpot’s share of searches among keyboard tray brands in New Zealand peaked at 33.3% in November 2025 and was lowest at 20.4% in February 2026.
  • Across the 12 months ending September 2026, FlexiSpot rose from 3rd to 2nd among keyboard tray brands in New Zealand.

How did search popularity change for New Zealand keyboard tray brands in September 2026?

6 changes

  1. In September 2026, Ergotron overtook Humanscale to rank 4th among keyboard tray brands in New Zealand, with 8.3% of the searches.

  2. In September 2026, FlexiSpot gained share of searches among keyboard tray brands in New Zealand, from 27.8% to 29.4%.

  3. In September 2026, StarTech gained share of searches among keyboard tray brands in New Zealand, from 36.5% to 37.6%.

  4. In September 2026, Kensington gained share of searches among keyboard tray brands in New Zealand, from 0% to 0.92%.

  5. In September 2026, Humanscale lost share of searches among keyboard tray brands in New Zealand, from 9.6% to 6.4%.

  6. In September 2026, Fellowes lost share of searches among keyboard tray brands in New Zealand, from 20% to 17.4%.

How are FlexiSpot’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using FlexiSpot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • flexispot
  • flexispot adjustable desk
  • flexispot desk
  • flexispot electric desk
  • flexispot standing desk

Do you work for FlexiSpot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does FlexiSpot compete?

FlexiSpot is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Standing desk brands2nd of 59.5%Show ranking
Keyboard tray brands2nd of 629.4%Shown above
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Is FlexiSpot your brand?

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