Brandwave

How popular isFlexiSpot?

In September 2026, people searched for FlexiSpot by name about 480 times in New Zealand, a 41.2% increase from the previous year. These searches made up 8.9% of all New Zealand standing desk brand searches, placing FlexiSpot second out of six brands. When we asked both ChatGPT and Google AI Overviews about standing desk brands, FlexiSpot appeared in all answers and was the joint second most recommended of the six.

Search and AI answers in September 2026

FlexiSpot is the second most searched of 6 competitors and the joint second most recommended in AI answers.

  1. Stand DeskShare of searches 81.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. FlexiSpotShare of searches 8.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. deskbirdShare of searches 7.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Agile Office FurnitureShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. DeskyShare of searches 1.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top standing desk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FlexiSpot appeared in all five answers. FlexiSpot is the joint second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stand Desk1st
  2. FlexiSpot2nd
  3. deskbird2nd
  4. Agile Office Furniture4th
  5. Desky5th
  6. UPLIFT Desk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FlexiSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stand Desk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • deskbird3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agile Office Furniture2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Desky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UPLIFT Desk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about standing desk brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which standing desk brands compete with FlexiSpot?

FlexiSpot against standing desk brands in New Zealand, by month

Share of searches by month for Stand Desk, FlexiSpot, deskbird. The figures are in the table below the chart.

View monthly share of searches table
MonthStand DeskFlexiSpotdeskbirdAgile Office FurnitureDeskyUPLIFT Desk
Oct 202578.6%7.4%10.5%1.5%1.1%0.87%
Nov 202576.9%9.8%10.3%1.2%0.87%0.87%
Dec 202576.1%10.6%10.1%1.5%1.1%0.63%
Jan 202676.3%10.4%10.2%1.6%1%0.52%
Feb 202674.8%10.6%10%1.5%1.2%1.9%
Mar 202675.9%11.9%8.3%1.6%1.2%1.2%
Apr 202676%12.3%8.3%1.6%1.4%0.52%
May 202673.8%15.3%8.1%1.5%1%0.34%
Jun 202665.1%24.9%7.1%1.3%1.2%0.44%
Jul 202669%20.4%7.5%1.1%1.6%0.47%
Aug 202676.7%12%8.4%1.2%1.4%0.35%
Sep 202681.2%8.9%7.2%1.3%1.1%0.37%
  1. 1.Stand Desk

    81.2%

    Held 1st. 4.4K estimated branded searches, 0% vs prior month. Share +4.5 points.

  2. 2.FlexiSpot

    8.9%

    Held 2nd. 480 estimated branded searches, -30.4% vs prior month. Share -3.2 points.

  3. 3.deskbird

    7.2%

    Held 3rd. 390 estimated branded searches, -18.8% vs prior month. Share -1.2 points.

  4. Moved from 5th to 4th. 70 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Desky

    1.1%

    Moved from 4th to 5th. 60 estimated branded searches, -25% vs prior month. Share -0.3 points.

  6. Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between FlexiSpot and its closest rivals

Every comparison with FlexiSpot

8 comparisons

How has branded search demand for FlexiSpot changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for FlexiSpot in New Zealand rose from 340 to 480.
  • Across the 12 months ending September 2026, FlexiSpot’s share of searches among standing desk brands in New Zealand increased from 7.4% to 8.9%.
  • Across the 12 months ending September 2026, FlexiSpot’s share of searches among standing desk brands in New Zealand peaked at 24.9% in June 2026 and was lowest at 7.4% in October 2025.
  • Across the 12 months ending September 2026, FlexiSpot rose from 3rd to 2nd among standing desk brands in New Zealand.

How did search popularity change for New Zealand standing desk brands in September 2026?

6 changes
  1. In September 2026, Stand Desk gained share of searches among standing desk brands in New Zealand, from 76.7% to 81.2%.

  2. In September 2026, FlexiSpot lost share of searches among standing desk brands in New Zealand, from 12% to 8.9%.

  3. In September 2026, deskbird lost share of searches among standing desk brands in New Zealand, from 8.4% to 7.2%.

  4. In September 2026, Agile Office Furniture rose from 5th to 4th among standing desk brands in New Zealand.

  5. In September 2026, Desky fell from 4th to 5th among standing desk brands in New Zealand.

  6. Estimated monthly branded searches for UPLIFT Desk in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026.

How are FlexiSpot’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using FlexiSpot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • flexispot
  • flexispot adjustable desk
  • flexispot desk
  • flexispot electric desk
  • flexispot standing desk

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How the Brand Demand Index is measured

Where does FlexiSpot compete?

FlexiSpot is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Standing desk brands2nd of 68.9%Shown above
Keyboard tray brands2nd of 629.4%Show ranking
Creator with pink hair and a pink jacket

Is FlexiSpot your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.