Brandwave

How popular isStand Desk?

In September 2026, people searched for Stand Desk by name about 4,400 times in New Zealand, a 22.2% increase from the previous year. These searches made up 87.5% of all New Zealand standing desk brand searches, placing Stand Desk first out of five brands. When we asked both ChatGPT and Google AI Overviews about standing desk brands, Stand Desk appeared in four of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Stand Desk is the most searched of 5 competitors and the most recommended in AI answers.

  1. Stand DeskShare of searches 87.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. FlexiSpotShare of searches 9.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Agile Office FurnitureShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. DeskyShare of searches 1.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. UPLIFT DeskShare of searches 0.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top standing desk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stand Desk was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stand Desk is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stand Desk1st
  2. FlexiSpot2nd
  3. Agile Office Furniture3rd
  4. Desky4th
  5. UPLIFT Desk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FlexiSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stand Desk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Agile Office Furniture2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Desky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UPLIFT Desk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about standing desk brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which standing desk brands compete with Stand Desk?

Stand Desk against standing desk brands in New Zealand, by month

Share of searches by month for Stand Desk, FlexiSpot. The figures are in the table below the chart.

View monthly share of searches table
MonthStand DeskFlexiSpotAgile Office FurnitureDeskyUPLIFT Desk
Oct 202587.8%8.3%1.7%1.2%0.98%
Nov 202585.8%10.9%1.4%0.97%0.97%
Dec 202584.7%11.8%1.6%1.2%0.71%
Jan 202684.9%11.6%1.7%1.2%0.58%
Feb 202683.1%11.8%1.6%1.4%2.1%
Mar 202682.7%13%1.7%1.3%1.3%
Apr 202682.9%13.4%1.7%1.5%0.56%
May 202680.3%16.6%1.6%1.1%0.36%
Jun 202670.1%26.8%1.4%1.3%0.48%
Jul 202674.6%22%1.2%1.7%0.51%
Aug 202683.7%13.1%1.3%1.5%0.38%
Sep 202687.5%9.5%1.4%1.2%0.4%

  1. 1.Stand Desk

    87.5%

    Held 1st. 4.4K estimated branded searches, 0% vs prior month. Share +3.8 points.

  2. 2.FlexiSpot

    9.5%

    Held 2nd. 480 estimated branded searches, -30.4% vs prior month. Share -3.6 points.

  3. 3.Agile Office Furniture

    1.4%

    Moved from 4th to 3rd. 70 estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Desky

    1.2%

    Moved from 3rd to 4th. 60 estimated branded searches, -25% vs prior month. Share -0.3 points.

  5. 5.UPLIFT Desk

    0.4%

    Held 5th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Stand Desk and its closest rivals

Every comparison with Stand Desk

3 comparisons

How has branded search demand for Stand Desk changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stand Desk in New Zealand rose from 3.6K to 4.4K.
  • Across the 12 months ending September 2026, Stand Desk’s share of searches among standing desk brands in New Zealand peaked at 87.8% in October 2025 and was lowest at 70.1% in June 2026.

How did search popularity change for New Zealand standing desk brands in September 2026?

5 changes

  1. In September 2026, Stand Desk gained share of searches among standing desk brands in New Zealand, from 83.7% to 87.5%.

  2. In September 2026, FlexiSpot lost share of searches among standing desk brands in New Zealand, from 13.1% to 9.5%.

  3. In September 2026, Agile Office Furniture rose from 4th to 3rd among standing desk brands in New Zealand.

  4. In September 2026, Desky fell from 3rd to 4th among standing desk brands in New Zealand.

  5. Estimated monthly branded searches for UPLIFT Desk in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026.

How are Stand Desk’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Stand Desk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • standdesk

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How the Brand Demand Index is measured

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