How popular isHumanscale in search?
In August 2026, there were an estimated 200 branded searches for Humanscale in New Zealand which is up 17.6% over the last 11 months. Humanscale holds 3.4% estimated Share of Search among New Zealand ergonomic office chair brands and is ranked 4th of 5 competitors for search popularity.
Herman Miller76.1%
Steelcase10.8%
Buro8.9%
Humanscale3.4%
Ergohuman0.84%
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Which ergonomic office chair brands compete with Humanscale?
Share of Search by month for Herman Miller, Steelcase, Buro, Humanscale. The figures are in the table below the chart.
View monthly share of search table
| Month | Herman Miller | Steelcase | Buro | Humanscale | Ergohuman |
|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 13.8% | 10.4% | 3% | 0.9% |
| Nov 2025 | 73% | 13.3% | 10.5% | 2.6% | 0.49% |
| Dec 2025 | 73.8% | 14.8% | 8.4% | 2.2% | 0.73% |
| Jan 2026 | 75.2% | 11.8% | 9.9% | 2.5% | 0.56% |
| Feb 2026 | 68.6% | 19% | 9.7% | 2.1% | 0.56% |
| Mar 2026 | 76.8% | 11.4% | 9.1% | 2% | 0.77% |
| Apr 2026 | 70.8% | 18.1% | 8% | 2.4% | 0.7% |
| May 2026 | 65.3% | 23.1% | 7.8% | 3.4% | 0.4% |
| Jun 2026 | 73.4% | 12.7% | 9.2% | 3.4% | 1.3% |
| Jul 2026 | 72.3% | 14.2% | 8.9% | 3.9% | 0.77% |
| Aug 2026 | 76.1% | 10.8% | 8.9% | 3.4% | 0.84% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.1% | 4.5K | -3.4% | +3.9 points | |
| 2, held 2nd | 10.8% | 640 | -30.4% | -3.4 points | |
| 3, held 3rd | 8.9% | 530 | -8.6% | 0 points | |
| 4, held 4th | 3.4% | 200 | -20% | -0.5 points | |
| 5, held 5th | 0.84% | 50 | 0% | +0.1 points |
76.1%
held 1st · 4.5K estimated branded searches · -3.4% vs prior month · +3.9 points
10.8%
held 2nd · 640 estimated branded searches · -30.4% vs prior month · -3.4 points
3.
Buro8.9%
held 3rd · 530 estimated branded searches · -8.6% vs prior month · 0 points
3.4%
held 4th · 200 estimated branded searches · -20% vs prior month · -0.5 points
0.84%
held 5th · 50 estimated branded searches · 0% vs prior month · +0.1 points
Compare search popularity between Humanscale and its closest rivals
How has branded search demand for Humanscale changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Humanscale in New Zealand rose from 170 to 200.
- Across the 11 months ending August 2026, Humanscale’s estimated Share of Search among ergonomic office chair brands in New Zealand peaked at 3.9% in July 2026 and was lowest at 2% in March 2026.
How did search popularity change for New Zealand ergonomic office chair brands in August 2026?
3 changes
In August 2026, Herman Miller gained estimated Share of Search among ergonomic office chair brands in New Zealand, from 72.3% to 76.1%.
In August 2026, Steelcase lost estimated Share of Search among ergonomic office chair brands in New Zealand, from 14.2% to 10.8%.
Estimated monthly branded searches for Humanscale in New Zealand rose 17.6% over 11 measured months, from 170 to 200 in August 2026.
How is Humanscale measured?
Brandwave collects information about searches that people make online using Humanscale’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- humanscale
- humanscale chair
- humanscale com
- humanscale desk chair
- humanscale ergonomic chair
- humanscale freedom chair
- humanscale near me
- humanscale nz
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Is Humanscale your brand?
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