Herman Miller vs Humanscale:Which is more popular by branded search in New Zealand?
In August 2026, Herman Miller had more branded searches than Humanscale among ergonomic office chair brands in New Zealand. Herman Miller was estimated to have 4.5K branded searches compared to Humanscale’s 200, and held a 76.1% Share of Search versus Humanscale’s 3.4%.
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Which is more popular in search, Herman Miller or Humanscale?
Compare the ergonomic office chair brands New Zealand workers and offices sit on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Herman Miller, Humanscale. The figures are in the table below the chart.
View monthly share of search table
| Month | Herman Miller | Steelcase | Buro | Humanscale | Ergohuman |
|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 13.8% | 10.4% | 3% | 0.9% |
| Nov 2025 | 73% | 13.3% | 10.5% | 2.6% | 0.49% |
| Dec 2025 | 73.8% | 14.8% | 8.4% | 2.2% | 0.73% |
| Jan 2026 | 75.2% | 11.8% | 9.9% | 2.5% | 0.56% |
| Feb 2026 | 68.6% | 19% | 9.7% | 2.1% | 0.56% |
| Mar 2026 | 76.8% | 11.4% | 9.1% | 2% | 0.77% |
| Apr 2026 | 70.8% | 18.1% | 8% | 2.4% | 0.7% |
| May 2026 | 65.3% | 23.1% | 7.8% | 3.4% | 0.4% |
| Jun 2026 | 73.4% | 12.7% | 9.2% | 3.4% | 1.3% |
| Jul 2026 | 72.3% | 14.2% | 8.9% | 3.9% | 0.77% |
| Aug 2026 | 76.1% | 10.8% | 8.9% | 3.4% | 0.84% |
| Sep 2026 | — | — | — | — | — |
How has the Herman Miller and Humanscale comparison changed over the last 12 months?
3 findings
- Herman Miller was ahead of Humanscale in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Herman Miller’s estimated Share of Search among ergonomic office chair brands in New Zealand moved from 71.9% to 76.1%, and its estimated monthly branded searches moved from 4K to 4.5K.
- Across the 11 months ending August 2026, Humanscale’s estimated Share of Search among ergonomic office chair brands in New Zealand moved from 3% to 3.4%, and its estimated monthly branded searches moved from 170 to 200.
How did search popularity change for New Zealand ergonomic office chair brands in August 2026?
2 changes
In August 2026, Herman Miller gained estimated Share of Search among ergonomic office chair brands in New Zealand, from 72.3% to 76.1%.
Estimated monthly branded searches for Humanscale in New Zealand rose 17.6% over 11 measured months, from 170 to 200 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Herman Miller’s and Humanscale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Herman Miller
23 branded search terms
- aeron chair
- herman miller
- herman miller aeron
- herman miller chair
- herman miller eames
- herman miller eames ottoman
- herman miller embody
- herman miller ergonomic chair
- herman miller gaming chair
- herman miller mirra
- herman miller mirra 1
- herman miller mirra 2
- herman miller near me
- herman miller nz
- herman miller office chair
- herman miller online
- herman miller sayl
- hermanmiller
- hermanmiller chair
- hermanmiller com
- hermanmiller gaming chair
- hermanmiller nz
- hermanmiller office chair
Humanscale
8 branded search terms
- humanscale
- humanscale chair
- humanscale com
- humanscale desk chair
- humanscale ergonomic chair
- humanscale freedom chair
- humanscale near me
- humanscale nz
Put your own brand in this comparison
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