Buro vs Steelcase:Which is more popular by branded search in New Zealand?
In August 2026, Steelcase had more branded searches than Buro among ergonomic office chair brands in New Zealand. Steelcase was estimated to have 640 branded searches compared to Buro’s 530, and held a 10.8% Share of Search versus Buro’s 8.9%.
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Which is more popular in search, Buro or Steelcase?
Compare the ergonomic office chair brands New Zealand workers and offices sit on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Steelcase, Buro. The figures are in the table below the chart.
View monthly share of search table
| Month | Herman Miller | Steelcase | Buro | Humanscale | Ergohuman |
|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 13.8% | 10.4% | 3% | 0.9% |
| Nov 2025 | 73% | 13.3% | 10.5% | 2.6% | 0.49% |
| Dec 2025 | 73.8% | 14.8% | 8.4% | 2.2% | 0.73% |
| Jan 2026 | 75.2% | 11.8% | 9.9% | 2.5% | 0.56% |
| Feb 2026 | 68.6% | 19% | 9.7% | 2.1% | 0.56% |
| Mar 2026 | 76.8% | 11.4% | 9.1% | 2% | 0.77% |
| Apr 2026 | 70.8% | 18.1% | 8% | 2.4% | 0.7% |
| May 2026 | 65.3% | 23.1% | 7.8% | 3.4% | 0.4% |
| Jun 2026 | 73.4% | 12.7% | 9.2% | 3.4% | 1.3% |
| Jul 2026 | 72.3% | 14.2% | 8.9% | 3.9% | 0.77% |
| Aug 2026 | 76.1% | 10.8% | 8.9% | 3.4% | 0.84% |
| Sep 2026 | — | — | — | — | — |
How has the Buro and Steelcase comparison changed over the last 12 months?
3 findings
- Steelcase was ahead of Buro in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Buro’s estimated Share of Search among ergonomic office chair brands in New Zealand moved from 10.4% to 8.9%, and its estimated monthly branded searches moved from 580 to 530.
- Across the 11 months ending August 2026, Steelcase’s estimated Share of Search among ergonomic office chair brands in New Zealand moved from 13.8% to 10.8%, and its estimated monthly branded searches moved from 770 to 640.
How did search popularity change for New Zealand ergonomic office chair brands in August 2026?
1 change
In August 2026, Steelcase lost estimated Share of Search among ergonomic office chair brands in New Zealand, from 14.2% to 10.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Buro’s and Steelcase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Buro
4 branded search terms
- buro chair
- buro ergonomic chair
- buro seating
- metro buro chair
Steelcase
15 branded search terms
- steelcase
- steelcase amia
- steelcase chair
- steelcase chair ergonomic
- steelcase com
- steelcase desk chair
- steelcase gaming chair
- steelcase gesture
- steelcase gesture chair
- steelcase gesture desk chair
- steelcase gesture ergonomic chair
- steelcase gesture ergonomic office chair
- steelcase near me
- steelcase nz
- steelcase series 1
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