Fellowes vs Humanscale:Which is more popular?
In September 2026, Fellowes had more branded searches than Humanscale among keyboard tray brands in New Zealand. Fellowes had about 190 branded searches, while Humanscale had 70. Fellowes made up 17.4% of all keyboard tray brand searches we track, and Humanscale accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about keyboard tray brands, Fellowes and Humanscale each appeared in three of the four answers. Humanscale was mentioned before Fellowes in two out of three answers.
Who do people search for more?
Fellowes, about 3 searches for every 1 for Humanscale
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Humanscale, named ahead of Fellowes in 2 of 3 answers
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Top keyboard tray brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Fellowes and Humanscale were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Humanscale was listed before Fellowes in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Humanscale1st
- Fellowes2nd
StarTech3rd
Kensington4th
FlexiSpot–
Ergotron–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- StarTech4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fellowes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Humanscale3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kensington3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- FlexiSpot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ergotron0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about keyboard tray brands
4 answers
Asked ChatGPT
“Which keyboard tray brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best keyboard tray brands in New Zealand?”
Asked ChatGPT
“What's the best keyboard tray brand in New Zealand for an ergonomic desk?”
Searched Google, AI Overview
“best keyboard tray”
Searched Google, AI Overview
“under desk keyboard tray”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fellowes or Humanscale more popular in search?
This chart shows how often people search Google for Fellowes and Humanscale by name. Each line represents a brand's share of searches for all six keyboard tray brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fellowes, Humanscale. The figures are in the table below the chart.
View monthly share of searches table
| Month | StarTech | FlexiSpot | Fellowes | Ergotron | Humanscale | Kensington |
|---|---|---|---|---|---|---|
| Oct 2025 | 41% | 21% | 22% | 7% | 9% | 0% |
| Nov 2025 | 35.9% | 33.3% | 17.1% | 6% | 7.7% | 0% |
| Dec 2025 | 35.1% | 33% | 17.5% | 7.2% | 7.2% | 0% |
| Jan 2026 | 39.1% | 29.3% | 18% | 5.3% | 8.3% | 0% |
| Feb 2026 | 40.8% | 20.4% | 23.3% | 6.8% | 8.7% | 0% |
| Mar 2026 | 42.4% | 25.6% | 17.6% | 7.2% | 7.2% | 0% |
| Apr 2026 | 39.3% | 24.3% | 20.6% | 6.5% | 8.4% | 0.93% |
| May 2026 | 28.6% | 32.8% | 19.3% | 7.6% | 11.8% | 0% |
| Jun 2026 | 36.3% | 28.3% | 23% | 6.2% | 6.2% | 0% |
| Jul 2026 | 38% | 29.6% | 17.6% | 6.5% | 8.3% | 0% |
| Aug 2026 | 36.5% | 27.8% | 20% | 6.1% | 9.6% | 0% |
| Sep 2026 | 37.6% | 29.4% | 17.4% | 8.3% | 6.4% | 0.92% |
How has the Fellowes and Humanscale comparison changed over the last 12 months?
3 findings
- Fellowes was ahead of Humanscale in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fellowes’ share of searches among keyboard tray brands in New Zealand moved from 22% to 17.4%, and its estimated monthly branded searches moved from 220 to 190.
- Across the 12 months ending September 2026, Humanscale’s share of searches among keyboard tray brands in New Zealand moved from 9% to 6.4%, and its estimated monthly branded searches moved from 90 to 70.
How did search popularity change for New Zealand keyboard tray brands in September 2026?
3 changes
In September 2026, Ergotron overtook Humanscale to rank 4th among keyboard tray brands in New Zealand, with 8.3% of the searches.
In September 2026, Humanscale lost share of searches among keyboard tray brands in New Zealand, from 9.6% to 6.4%.
In September 2026, Fellowes lost share of searches among keyboard tray brands in New Zealand, from 20% to 17.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fellowes’ and Humanscale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fellowes
1 branded search term
- fellowes keyboard tray
Humanscale
1 branded search term
- humanscale
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