Fellowes vs FlexiSpot:Which is more popular?
In September 2026, FlexiSpot had more branded searches than Fellowes among keyboard tray brands in New Zealand. FlexiSpot had about 320 branded searches, while Fellowes had 190. FlexiSpot made up 29.4% of all keyboard tray brand searches we track, and Fellowes accounted for 17.4%. When we asked ChatGPT and Google AI Overviews about keyboard tray brands, Fellowes appeared in three of the four answers and FlexiSpot in none.
Who do people search for more?
FlexiSpot, about 68% more searches than Fellowes
Who does AI mention more?
Fellowes, mentioned in 3 of 4 answers, FlexiSpot in 0
Who does AI recommend more?
Fellowes, the only one of the two named
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Top keyboard tray brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Fellowes was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. FlexiSpot did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Humanscale1st- Fellowes2nd
StarTech3rd
Kensington4th- FlexiSpot–
Ergotron–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- StarTech4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fellowes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Humanscale3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kensington3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- FlexiSpot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ergotron0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about keyboard tray brands
4 answers
Asked ChatGPT
“Which keyboard tray brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best keyboard tray brands in New Zealand?”
Asked ChatGPT
“What's the best keyboard tray brand in New Zealand for an ergonomic desk?”
Searched Google, AI Overview
“best keyboard tray”
Searched Google, AI Overview
“under desk keyboard tray”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fellowes or FlexiSpot more popular in search?
This chart shows how often people search Google for Fellowes and FlexiSpot by name. Each line represents a brand's share of searches for all six keyboard tray brands we track, month by month, from searches in New Zealand.
Share of searches by month for FlexiSpot, Fellowes. The figures are in the table below the chart.
View monthly share of searches table
| Month | StarTech | FlexiSpot | Fellowes | Ergotron | Humanscale | Kensington |
|---|---|---|---|---|---|---|
| Oct 2025 | 41% | 21% | 22% | 7% | 9% | 0% |
| Nov 2025 | 35.9% | 33.3% | 17.1% | 6% | 7.7% | 0% |
| Dec 2025 | 35.1% | 33% | 17.5% | 7.2% | 7.2% | 0% |
| Jan 2026 | 39.1% | 29.3% | 18% | 5.3% | 8.3% | 0% |
| Feb 2026 | 40.8% | 20.4% | 23.3% | 6.8% | 8.7% | 0% |
| Mar 2026 | 42.4% | 25.6% | 17.6% | 7.2% | 7.2% | 0% |
| Apr 2026 | 39.3% | 24.3% | 20.6% | 6.5% | 8.4% | 0.93% |
| May 2026 | 28.6% | 32.8% | 19.3% | 7.6% | 11.8% | 0% |
| Jun 2026 | 36.3% | 28.3% | 23% | 6.2% | 6.2% | 0% |
| Jul 2026 | 38% | 29.6% | 17.6% | 6.5% | 8.3% | 0% |
| Aug 2026 | 36.5% | 27.8% | 20% | 6.1% | 9.6% | 0% |
| Sep 2026 | 37.6% | 29.4% | 17.4% | 8.3% | 6.4% | 0.92% |
How has the Fellowes and FlexiSpot comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: FlexiSpot took it in November 2025, Fellowes took it in February 2026, FlexiSpot took it in March 2026.
- Across the 12 months ending September 2026, Fellowes’ share of searches among keyboard tray brands in New Zealand moved from 22% to 17.4%, and its estimated monthly branded searches moved from 220 to 190.
- Across the 12 months ending September 2026, FlexiSpot’s share of searches among keyboard tray brands in New Zealand moved from 21% to 29.4%, and its estimated monthly branded searches moved from 210 to 320.
How did search popularity change for New Zealand keyboard tray brands in September 2026?
2 changes
In September 2026, FlexiSpot gained share of searches among keyboard tray brands in New Zealand, from 27.8% to 29.4%.
In September 2026, Fellowes lost share of searches among keyboard tray brands in New Zealand, from 20% to 17.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fellowes’ and FlexiSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among keyboard tray brands
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