Brandwave

How popular isFlexiSpot in search?

In August 2026, there were an estimated 840 branded searches for FlexiSpot in New Zealand which is up 86.7% over the last 11 months. FlexiSpot holds 10.9% estimated Share of Search among New Zealand standing desk brands and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Stand Desk84.5%
  2. FlexiSpot10.9%
  3. UPLIFT Desk3.1%
  4. Desky1.4%
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Which standing desk brands compete with FlexiSpot?

FlexiSpot against standing desk brands in New Zealand, by month

Share of Search by month for Stand Desk, FlexiSpot, UPLIFT Desk. The figures are in the table below the chart.

View monthly share of search table
MonthStand DeskFlexiSpotUPLIFT DeskDesky
Oct 202590.5%7.5%0.84%1.2%
Nov 202587.3%10.8%0.94%0.94%
Dec 202587.5%10.6%0.76%1.1%
Jan 202688.7%9.7%0.75%0.88%
Feb 202683.2%9.8%5.7%1.2%
Mar 202685.3%11.9%1.7%1%
Apr 202686.5%11.6%0.8%1.2%
May 202678.9%18.5%1.7%0.85%
Jun 202674.9%21.7%2.1%1.3%
Jul 202675.5%19.6%3.6%1.4%
Aug 202684.5%10.9%3.1%1.4%
Sep 2026————

  1. 1.Stand Desk

    84.5%

    held 1st · 6.5K estimated branded searches · -0.76% vs prior month · +9.1 points

  2. 2.FlexiSpot

    10.9%

    held 2nd · 840 estimated branded searches · -50.6% vs prior month · -8.7 points

  3. 3.UPLIFT Desk

    3.1%

    held 3rd · 240 estimated branded searches · -22.6% vs prior month · -0.5 points

  4. 4.Desky

    1.4%

    held 4th · 110 estimated branded searches · -8.3% vs prior month · 0 points

Compare search popularity between FlexiSpot and its closest rivals

How has branded search demand for FlexiSpot changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for FlexiSpot in New Zealand rose from 450 to 840.
  • Across the 11 months ending August 2026, FlexiSpot’s estimated Share of Search among standing desk brands in New Zealand increased from 7.5% to 10.9%.
  • Across the 11 months ending August 2026, FlexiSpot’s estimated Share of Search among standing desk brands in New Zealand peaked at 21.7% in June 2026 and was lowest at 7.5% in October 2025.

How did search popularity change for New Zealand standing desk brands in August 2026?

  1. In August 2026, Stand Desk gained estimated Share of Search among standing desk brands in New Zealand, from 75.5% to 84.5%.

  2. In August 2026, FlexiSpot lost estimated Share of Search among standing desk brands in New Zealand, from 19.6% to 10.9%.

  3. Desky’s estimated Share of Search among standing desk brands in New Zealand has gained ground for 3 months in a row, from 0.85% to 1.4% in August 2026.

  4. Estimated monthly branded searches for UPLIFT Desk in New Zealand rose 380% over 11 measured months, from 50 to 240 in August 2026.

How is FlexiSpot measured?

Brandwave collects information about searches that people make online using FlexiSpot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • flexispot
  • flexispot adjustable desk
  • flexispot com
  • flexispot desk
  • flexispot e7
  • flexispot e7 standing desk
  • flexispot electric desk
  • flexispot near me
  • flexispot nz
  • flexispot standing desk

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How the Brand Demand Index is measured

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