How popular isDesky in search?
In August 2026, there were an estimated 110 branded searches for Desky in New Zealand which is up 57.1% over the last 11 months. Desky holds 1.4% estimated Share of Search among New Zealand standing desk brands and is ranked 4th of 4 competitors for search popularity.
- Stand Desk84.5%
FlexiSpot10.9%
UPLIFT Desk3.1%
Desky1.4%
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Which standing desk brands compete with Desky?
Share of Search by month for Stand Desk, FlexiSpot, UPLIFT Desk, Desky. The figures are in the table below the chart.
View monthly share of search table
| Month | Stand Desk | FlexiSpot | UPLIFT Desk | Desky |
|---|---|---|---|---|
| Oct 2025 | 90.5% | 7.5% | 0.84% | 1.2% |
| Nov 2025 | 87.3% | 10.8% | 0.94% | 0.94% |
| Dec 2025 | 87.5% | 10.6% | 0.76% | 1.1% |
| Jan 2026 | 88.7% | 9.7% | 0.75% | 0.88% |
| Feb 2026 | 83.2% | 9.8% | 5.7% | 1.2% |
| Mar 2026 | 85.3% | 11.9% | 1.7% | 1% |
| Apr 2026 | 86.5% | 11.6% | 0.8% | 1.2% |
| May 2026 | 78.9% | 18.5% | 1.7% | 0.85% |
| Jun 2026 | 74.9% | 21.7% | 2.1% | 1.3% |
| Jul 2026 | 75.5% | 19.6% | 3.6% | 1.4% |
| Aug 2026 | 84.5% | 10.9% | 3.1% | 1.4% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.5% | 6.5K | -0.76% | +9.1 points | |
| 2, held 2nd | 10.9% | 840 | -50.6% | -8.7 points | |
| 3, held 3rd | 3.1% | 240 | -22.6% | -0.5 points | |
| 4, held 4th | 1.4% | 110 | -8.3% | 0 points |
84.5%
held 1st · 6.5K estimated branded searches · -0.76% vs prior month · +9.1 points
10.9%
held 2nd · 840 estimated branded searches · -50.6% vs prior month · -8.7 points
3.1%
held 3rd · 240 estimated branded searches · -22.6% vs prior month · -0.5 points
4.
Desky1.4%
held 4th · 110 estimated branded searches · -8.3% vs prior month · 0 points
Compare search popularity between Desky and its closest rivals
How has branded search demand for Desky changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Desky in New Zealand rose from 70 to 110.
- Across the 11 months ending August 2026, Desky fell from 3rd to 4th among standing desk brands in New Zealand.
How did search popularity change for New Zealand standing desk brands in August 2026?
4 changes
In August 2026, Stand Desk gained estimated Share of Search among standing desk brands in New Zealand, from 75.5% to 84.5%.
In August 2026, FlexiSpot lost estimated Share of Search among standing desk brands in New Zealand, from 19.6% to 10.9%.
Desky’s estimated Share of Search among standing desk brands in New Zealand has gained ground for 3 months in a row, from 0.85% to 1.4% in August 2026.
Estimated monthly branded searches for UPLIFT Desk in New Zealand rose 380% over 11 measured months, from 50 to 240 in August 2026.
How is Desky measured?
Brandwave collects information about searches that people make online using Desky’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- desky
- desky electric desk
- desky nz
- desky standing desk
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Is Desky your brand?
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