Desky vs UPLIFT Desk:Which is more popular by branded search in New Zealand?
In August 2026, UPLIFT Desk had more branded searches than Desky among standing desk brands in New Zealand. UPLIFT Desk was estimated to have 240 branded searches compared to Desky’s 110, and held a 3.1% Share of Search versus Desky’s 1.4%.
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Which is more popular in search, Desky or UPLIFT Desk?
Compare the sit-stand desk brands New Zealand home and office workers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UPLIFT Desk, Desky. The figures are in the table below the chart.
View monthly share of search table
| Month | Stand Desk | FlexiSpot | UPLIFT Desk | Desky |
|---|---|---|---|---|
| Oct 2025 | 90.5% | 7.5% | 0.84% | 1.2% |
| Nov 2025 | 87.3% | 10.8% | 0.94% | 0.94% |
| Dec 2025 | 87.5% | 10.6% | 0.76% | 1.1% |
| Jan 2026 | 88.7% | 9.7% | 0.75% | 0.88% |
| Feb 2026 | 83.2% | 9.8% | 5.7% | 1.2% |
| Mar 2026 | 85.3% | 11.9% | 1.7% | 1% |
| Apr 2026 | 86.5% | 11.6% | 0.8% | 1.2% |
| May 2026 | 78.9% | 18.5% | 1.7% | 0.85% |
| Jun 2026 | 74.9% | 21.7% | 2.1% | 1.3% |
| Jul 2026 | 75.5% | 19.6% | 3.6% | 1.4% |
| Aug 2026 | 84.5% | 10.9% | 3.1% | 1.4% |
| Sep 2026 | — | — | — | — |
How has the Desky and UPLIFT Desk comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: UPLIFT Desk took it in February 2026, Desky took it in April 2026, UPLIFT Desk took it in May 2026.
- Across the 11 months ending August 2026, Desky’s estimated Share of Search among standing desk brands in New Zealand moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 70 to 110.
- Across the 11 months ending August 2026, UPLIFT Desk’s estimated Share of Search among standing desk brands in New Zealand moved from 0.84% to 3.1%, and its estimated monthly branded searches moved from 50 to 240.
How did search popularity change for New Zealand standing desk brands in August 2026?
2 changes
Desky’s estimated Share of Search among standing desk brands in New Zealand has gained ground for 3 months in a row, from 0.85% to 1.4% in August 2026.
Estimated monthly branded searches for UPLIFT Desk in New Zealand rose 380% over 11 measured months, from 50 to 240 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Desky’s and UPLIFT Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Desky
4 branded search terms
- desky
- desky electric desk
- desky nz
- desky standing desk
UPLIFT Desk
4 branded search terms
- uplift desk
- uplift desk nz
- uplift desk standing desk
- upliftdesk
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.