Brandwave

Humanscale vs Kensington:Which is more popular?

In September 2026, Humanscale had more branded searches than Kensington among keyboard tray brands in New Zealand. Humanscale had about 70 branded searches, while Kensington had 10. Humanscale made up 6.4% of all keyboard tray brand searches we track, and Kensington accounted for 0.92%. When we asked ChatGPT and Google AI Overviews about keyboard tray brands, Humanscale and Kensington each appeared in three of the four answers. Humanscale was mentioned before Kensington in two out of three answers.

Among keyboard tray brands in New Zealand in September 2026

Who do people search for more?

Humanscale, about 7 searches for every 1 for Kensington

Humanscale 70 searchesKensington 10 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Humanscale in 3 of 4Kensington in 3 of 4

Who does AI recommend more?

Humanscale, named ahead of Kensington in 2 of 3 answers

Humanscale first in 2Kensington first in 1

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Top keyboard tray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Humanscale was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Kensington was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Humanscale was listed before Kensington in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Humanscale1st
  2. Fellowes2nd
  3. StarTech3rd
  4. Kensington4th
  5. FlexiSpot–
  6. Ergotron–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • StarTech4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fellowes3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Humanscale3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kensington3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FlexiSpot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ergotron0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about keyboard tray brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Humanscale or Kensington more popular in search?

This chart shows how often people search Google for Humanscale and Kensington by name. Each line represents a brand's share of searches for all six keyboard tray brands we track, month by month, from searches in New Zealand.

Humanscale and Kensington among keyboard tray brands in New Zealand, by month

Share of searches by month for Humanscale, Kensington. The figures are in the table below the chart.

View monthly share of searches table
MonthStarTechFlexiSpotFellowesErgotronHumanscaleKensington
Oct 202541%21%22%7%9%0%
Nov 202535.9%33.3%17.1%6%7.7%0%
Dec 202535.1%33%17.5%7.2%7.2%0%
Jan 202639.1%29.3%18%5.3%8.3%0%
Feb 202640.8%20.4%23.3%6.8%8.7%0%
Mar 202642.4%25.6%17.6%7.2%7.2%0%
Apr 202639.3%24.3%20.6%6.5%8.4%0.93%
May 202628.6%32.8%19.3%7.6%11.8%0%
Jun 202636.3%28.3%23%6.2%6.2%0%
Jul 202638%29.6%17.6%6.5%8.3%0%
Aug 202636.5%27.8%20%6.1%9.6%0%
Sep 202637.6%29.4%17.4%8.3%6.4%0.92%

How has the Humanscale and Kensington comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand keyboard tray brands in September 2026?

3 changes
  1. In September 2026, Ergotron overtook Humanscale to rank 4th among keyboard tray brands in New Zealand, with 8.3% of the searches.

  2. In September 2026, Kensington gained share of searches among keyboard tray brands in New Zealand, from 0% to 0.92%.

  3. In September 2026, Humanscale lost share of searches among keyboard tray brands in New Zealand, from 9.6% to 6.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Humanscale’s and Kensington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Humanscale

1 branded search term

  • humanscale

Kensington

1 branded search term

  • kensington keyboard tray

How the Brand Demand Index is measured

Other head-to-heads among keyboard tray brands

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