Humanscale vs Steelcase:Which is more popular by branded search in New Zealand?
In August 2026, Steelcase had more branded searches than Humanscale among ergonomic office chair brands in New Zealand. Steelcase was estimated to have 640 branded searches compared to Humanscale’s 200, and held a 10.8% Share of Search versus Humanscale’s 3.4%.
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Which is more popular in search, Humanscale or Steelcase?
Compare the ergonomic office chair brands New Zealand workers and offices sit on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Steelcase, Humanscale. The figures are in the table below the chart.
View monthly share of search table
| Month | Herman Miller | Steelcase | Buro | Humanscale | Ergohuman |
|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 13.8% | 10.4% | 3% | 0.9% |
| Nov 2025 | 73% | 13.3% | 10.5% | 2.6% | 0.49% |
| Dec 2025 | 73.8% | 14.8% | 8.4% | 2.2% | 0.73% |
| Jan 2026 | 75.2% | 11.8% | 9.9% | 2.5% | 0.56% |
| Feb 2026 | 68.6% | 19% | 9.7% | 2.1% | 0.56% |
| Mar 2026 | 76.8% | 11.4% | 9.1% | 2% | 0.77% |
| Apr 2026 | 70.8% | 18.1% | 8% | 2.4% | 0.7% |
| May 2026 | 65.3% | 23.1% | 7.8% | 3.4% | 0.4% |
| Jun 2026 | 73.4% | 12.7% | 9.2% | 3.4% | 1.3% |
| Jul 2026 | 72.3% | 14.2% | 8.9% | 3.9% | 0.77% |
| Aug 2026 | 76.1% | 10.8% | 8.9% | 3.4% | 0.84% |
| Sep 2026 | — | — | — | — | — |
How has the Humanscale and Steelcase comparison changed over the last 12 months?
3 findings
- Steelcase was ahead of Humanscale in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Humanscale’s estimated Share of Search among ergonomic office chair brands in New Zealand moved from 3% to 3.4%, and its estimated monthly branded searches moved from 170 to 200.
- Across the 11 months ending August 2026, Steelcase’s estimated Share of Search among ergonomic office chair brands in New Zealand moved from 13.8% to 10.8%, and its estimated monthly branded searches moved from 770 to 640.
How did search popularity change for New Zealand ergonomic office chair brands in August 2026?
2 changes
In August 2026, Steelcase lost estimated Share of Search among ergonomic office chair brands in New Zealand, from 14.2% to 10.8%.
Estimated monthly branded searches for Humanscale in New Zealand rose 17.6% over 11 measured months, from 170 to 200 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Humanscale’s and Steelcase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Humanscale
8 branded search terms
- humanscale
- humanscale chair
- humanscale com
- humanscale desk chair
- humanscale ergonomic chair
- humanscale freedom chair
- humanscale near me
- humanscale nz
Steelcase
15 branded search terms
- steelcase
- steelcase amia
- steelcase chair
- steelcase chair ergonomic
- steelcase com
- steelcase desk chair
- steelcase gaming chair
- steelcase gesture
- steelcase gesture chair
- steelcase gesture desk chair
- steelcase gesture ergonomic chair
- steelcase gesture ergonomic office chair
- steelcase near me
- steelcase nz
- steelcase series 1
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