Brandwave

How popular isKensington?

In September 2026, people searched for Kensington by name about 1,950 times in New Zealand, a 20.7% decrease from the previous year. These searches made up 5.9% of all New Zealand laptop stand brand searches, placing Kensington fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about laptop stand brands, Kensington appeared in three of the five answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Kensington is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.

  1. Twelve SouthShare of searches 52.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. NexstandShare of searches 29.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Rain DesignShare of searches 11.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. KensingtonShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top laptop stand brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kensington was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kensington is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Twelve South1st
  2. Rain Design2nd
  3. Nexstand3rd
  4. Kensington4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Twelve South4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nexstand4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rain Design3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kensington3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laptop stand brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which laptop stand brands compete with Kensington?

Kensington against laptop stand brands in New Zealand, by month

Share of searches by month for Twelve South, Nexstand, Rain Design, Kensington. The figures are in the table below the chart.

View monthly share of searches table
MonthTwelve SouthNexstandRain DesignKensington
Oct 202547.4%26.3%21.1%5.3%
Nov 202550%27.8%11.1%11.1%
Dec 202552.9%23.5%11.8%11.8%
Jan 202634.6%38.5%23.1%3.8%
Feb 202635.7%42.9%14.3%7.1%
Mar 202635.7%35.7%21.4%7.1%
Apr 202650%27.8%16.7%5.6%
May 202650%28.6%14.3%7.1%
Jun 202641.2%17.6%29.4%11.8%
Jul 202657.9%21.1%15.8%5.3%
Aug 202647.4%21.1%21.1%10.5%
Sep 202652.9%29.4%11.8%5.9%

  1. 1.Twelve South

    52.9%

    Held 1st. 90 estimated branded searches, 0% vs prior month. Share +5.6 points.

  2. 2.Nexstand

    29.4%

    Held 2nd. 50 estimated branded searches, +25% vs prior month. Share +8.4 points.

  3. 3.Rain Design

    11.8%

    Held 3rd. 20 estimated branded searches, -50% vs prior month. Share -9.3 points.

  4. 4.Kensington

    5.9%

    Held 4th. 10 estimated branded searches, -50% vs prior month. Share -4.6 points.

Compare popularity between Kensington and its closest rivals

Every comparison with Kensington

8 comparisons

How has branded search demand for Kensington changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kensington in New Zealand fell from 2.5K to 1.9K.
  • Across the 12 months ending September 2026, Kensington’s share of searches among laptop stand brands in New Zealand increased from 5.3% to 5.9%.
  • Across the 12 months ending September 2026, Kensington’s share of searches among laptop stand brands in New Zealand peaked at 11.8% in December 2025 and was lowest at 3.8% in January 2026.

How did search popularity change for New Zealand laptop stand brands in September 2026?

4 changes

  1. In September 2026, Nexstand gained share of searches among laptop stand brands in New Zealand, from 21.1% to 29.4%.

  2. In September 2026, Twelve South gained share of searches among laptop stand brands in New Zealand, from 47.4% to 52.9%.

  3. In September 2026, Rain Design lost share of searches among laptop stand brands in New Zealand, from 21.1% to 11.8%.

  4. In September 2026, Kensington lost share of searches among laptop stand brands in New Zealand, from 10.5% to 5.9%.

How are Kensington’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Kensington’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kensington
  • kensington docking station
  • kensington keyboard tray
  • kensington laptop stand

Do you work for Kensington? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kensington compete?

Kensington is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Docking station brands2nd of 724.3%Show ranking
Cable lock brands1st of 452.6%Show ranking
Keyboard tray brands6th of 60.92%Show ranking
Laptop stand brands4th of 45.9%Shown above
Creator with pink hair and a pink jacket

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