Kensington vs Twelve South:Which is more popular?
In September 2026, Twelve South had more branded searches than Kensington among laptop stand brands in New Zealand. Twelve South had about 90 branded searches, while Kensington had 10. Twelve South made up 52.9% of all laptop stand brand searches we track, and Kensington accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about laptop stand brands, Twelve South appeared in four of the five answers and Kensington in three. Twelve South was mentioned before Kensington in every answer.
Who do people search for more?
Twelve South, about 9 searches for every 1 for Kensington
Who does AI mention more?
Twelve South, mentioned in 4 of 5 answers, Kensington in 3
Who does AI recommend more?
Twelve South, named ahead of Kensington in every answer
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Top laptop stand brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Twelve South was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kensington was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Twelve South was listed before Kensington in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Twelve South1st
Rain Design2nd- Nexstand3rd
Kensington4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Twelve South4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nexstand4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rain Design3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kensington3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop stand brands
5 answers
Asked ChatGPT
“Which laptop stand brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best laptop stand brands in New Zealand?”
Asked ChatGPT
“What's the best laptop stand brand in New Zealand for better desk posture?”
Searched Google, AI Overview
“laptop stand nz”
Searched Google, AI Overview
“portable laptop stand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kensington or Twelve South more popular in search?
This chart shows how often people search Google for Kensington and Twelve South by name. Each line represents a brand's share of searches for all four laptop stand brands we track, month by month, from searches in New Zealand.
Share of searches by month for Twelve South, Kensington. The figures are in the table below the chart.
View monthly share of searches table
| Month | Twelve South | Nexstand | Rain Design | Kensington |
|---|---|---|---|---|
| Oct 2025 | 47.4% | 26.3% | 21.1% | 5.3% |
| Nov 2025 | 50% | 27.8% | 11.1% | 11.1% |
| Dec 2025 | 52.9% | 23.5% | 11.8% | 11.8% |
| Jan 2026 | 34.6% | 38.5% | 23.1% | 3.8% |
| Feb 2026 | 35.7% | 42.9% | 14.3% | 7.1% |
| Mar 2026 | 35.7% | 35.7% | 21.4% | 7.1% |
| Apr 2026 | 50% | 27.8% | 16.7% | 5.6% |
| May 2026 | 50% | 28.6% | 14.3% | 7.1% |
| Jun 2026 | 41.2% | 17.6% | 29.4% | 11.8% |
| Jul 2026 | 57.9% | 21.1% | 15.8% | 5.3% |
| Aug 2026 | 47.4% | 21.1% | 21.1% | 10.5% |
| Sep 2026 | 52.9% | 29.4% | 11.8% | 5.9% |
How has the Kensington and Twelve South comparison changed over the last 12 months?
3 findings
- Twelve South was ahead of Kensington in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kensington’s share of searches among laptop stand brands in New Zealand moved from 5.3% to 5.9%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Twelve South’s share of searches among laptop stand brands in New Zealand moved from 47.4% to 52.9%, and its estimated monthly branded searches held steady at 90.
How did search popularity change for New Zealand laptop stand brands in September 2026?
2 changes
In September 2026, Twelve South gained share of searches among laptop stand brands in New Zealand, from 47.4% to 52.9%.
In September 2026, Kensington lost share of searches among laptop stand brands in New Zealand, from 10.5% to 5.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kensington’s and Twelve South’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kensington
1 branded search term
- kensington laptop stand
Twelve South
1 branded search term
- twelve south
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