Brandwave

How popular isTwelve South?

In September 2026, people searched for Twelve South by name about 90 times in New Zealand, about the same as the previous year. These searches made up 52.9% of all New Zealand laptop stand brand searches, placing Twelve South first out of four brands. When we asked both ChatGPT and Google AI Overviews about laptop stand brands, Twelve South appeared in four of the five answers and was the most recommended of the four.

Search and AI answers in September 2026

Twelve South is the most searched of 4 competitors and the most recommended in AI answers.

  1. Twelve SouthShare of searches 52.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. NexstandShare of searches 29.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Rain DesignShare of searches 11.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. KensingtonShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top laptop stand brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Twelve South was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Twelve South is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Twelve South1st
  2. Rain Design2nd
  3. Nexstand3rd
  4. Kensington4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Twelve South4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nexstand4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rain Design3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kensington3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laptop stand brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which laptop stand brands compete with Twelve South?

Twelve South against laptop stand brands in New Zealand, by month

Share of searches by month for Twelve South, Nexstand, Rain Design, Kensington. The figures are in the table below the chart.

View monthly share of searches table
MonthTwelve SouthNexstandRain DesignKensington
Oct 202547.4%26.3%21.1%5.3%
Nov 202550%27.8%11.1%11.1%
Dec 202552.9%23.5%11.8%11.8%
Jan 202634.6%38.5%23.1%3.8%
Feb 202635.7%42.9%14.3%7.1%
Mar 202635.7%35.7%21.4%7.1%
Apr 202650%27.8%16.7%5.6%
May 202650%28.6%14.3%7.1%
Jun 202641.2%17.6%29.4%11.8%
Jul 202657.9%21.1%15.8%5.3%
Aug 202647.4%21.1%21.1%10.5%
Sep 202652.9%29.4%11.8%5.9%

  1. 1.Twelve South

    52.9%

    Held 1st. 90 estimated branded searches, 0% vs prior month. Share +5.6 points.

  2. 2.Nexstand

    29.4%

    Held 2nd. 50 estimated branded searches, +25% vs prior month. Share +8.4 points.

  3. 3.Rain Design

    11.8%

    Held 3rd. 20 estimated branded searches, -50% vs prior month. Share -9.3 points.

  4. 4.Kensington

    5.9%

    Held 4th. 10 estimated branded searches, -50% vs prior month. Share -4.6 points.

Compare popularity between Twelve South and its closest rivals

Every comparison with Twelve South

1 comparison

How has branded search demand for Twelve South changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Twelve South in New Zealand held steady at 90.
  • Across the 12 months ending September 2026, Twelve South’s share of searches among laptop stand brands in New Zealand increased from 47.4% to 52.9%.
  • Across the 12 months ending September 2026, Twelve South’s share of searches among laptop stand brands in New Zealand peaked at 57.9% in July 2026 and was lowest at 34.6% in January 2026.

How did search popularity change for New Zealand laptop stand brands in September 2026?

4 changes

  1. In September 2026, Nexstand gained share of searches among laptop stand brands in New Zealand, from 21.1% to 29.4%.

  2. In September 2026, Twelve South gained share of searches among laptop stand brands in New Zealand, from 47.4% to 52.9%.

  3. In September 2026, Rain Design lost share of searches among laptop stand brands in New Zealand, from 21.1% to 11.8%.

  4. In September 2026, Kensington lost share of searches among laptop stand brands in New Zealand, from 10.5% to 5.9%.

How are Twelve South’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Twelve South’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • twelve south

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How the Brand Demand Index is measured

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